Enrolments for 2023 have closed.
Consumer Behaviour
Undergraduate | LTU-MKT2CBE | 2023
Course information for 2023 intake
View information for 2024 course intake- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 12 weeks
HECS-HELP and FEE-HELP available
Consumer Behaviour
About this subject
- Demonstrate an understanding of key consumer behaviour concepts, theories and models.
- Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge.
- Individually and in groups, critically analyse product and marketing appeals in terms of consumer behaviour, and make logical and justifiable marketing proposals base on such analysis.
- Examine the personal, marketing, and managerial applications of consumer behaviour.
- Develop understanding on how businesses can use modern technology, including social media, to engage with consumers and manage successful targeted campaigns.
- • The consumer decision-making process.
- • Motivation and attitudes.
- • Perception, comprehension and memory.
- • Personality, lifestyles and attitudes.
- • Consumer culture.
- • Consumer and marketing misbehaviour.
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
- Micro Blogging Activity (equivalent to 750 words) (20%)
- Group assignment (equivalent to 1000 words per student) (30%)
- Individual Assignment (equivalent to 2000-2500 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- Times Higher Education Ranking 2024:
- 18
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Undergraduate
LAT-BUS-DEGUndergraduate
LAT-TEC-DEGUndergraduate
LAT-ART-DEGUndergraduate
LAT-PYS-DEGUndergraduate
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