Subject details

At the completion of this subject students will be able to:

  1. demonstrate an integration of knowledge and practice from foundational business subjects undertaken in the degree by effectively crafting a business strategy, reasoning carefully about strategic options, and use what-if analysis to evaluate action alternatives
  2. demonstrate competence in the team decision processes involved in effectively solving managerial problems
  3. analyse an organisation's internal and external environments within a competitive global environment, and recommend appropriate and ethical corporate strategic options and implementation strategies aimed to improve overall business performance and to provide the company with a sustainable competitive advantage
  4. demonstrate a working knowledge of the current theories, common tools and best practice applications of strategic management.
  • Topics

    • The concept of strategy
    • Goals, values and performance
    • Analysing the environment
    • Analysing resources and capabilities
    • Strategy implementation and generic strategies
    • Cost and differentiation strategies
    • Strategic applications I
    • Strategic applications II
    • Strategic applications III
  • Study resources

    • Instructional Methods

      • Audio/Video conferencing
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • Online assignment submission
      • Podcasting/Leacture capture
      • Standard Media
      • Web links

Entry Requirements


Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, eg from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

  • EquipmentDetails - Audio/Visual equipment

This subject aims to provide the necessary framework for future professionals to successfully make and support strategic managerial decisions. Developed from decision-making and strategic management perspective, the subject concentrates on issues that emphasise practical managerial applications within organisations.

This subject contains group work and an oral presentation. Students will be required to work in small groups to complete one of the assessment tasks aligned with a case study and provide an oral presentation as part of another assessment task aligned with a report.

  • Online Quiz (20%)
  • Group Report and Oral Presentation (50%)
  • Case Analysis (30%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject.

View textbooks

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