Subject details

  • Topics
    • The fundamentals of public relations
    • Defining public relations
    • History & theories of public relations
    • Ethics, social responsibility & the law
    • Research & evaluation
    • Planning, strategy & budgeting
    • Tactics, skills & new communication technologies
    • Practical application
    • Media relations
    • Internal & community relations
    • Business & government
    • Issues & crisis management
    • Event management & sponsorship
    • Professional considerations - industry structure & expectations
  • Study resources
    • Instructional Methods
      • Disscusion forum/Discussion Board
      • Online assignment submission
      • Standard Media
      • Web links
    • Online Materials
      • Resources and Links
      • Online Assessment
      • Printable format materials

At the completion of this subject you will:

  1. be familiar with the basic concepts of public relations
  2. understand the role and responsibilities of a public relations practitioner
  3. be familiar with the use of the 10 Point plan mode in public relations campaigns
  4. develop skills in tailoring such plans to the needs of various corporate, government and commsubjecty sector clients
  5. understand the basic requirements of public writing and communication in a public relations context
  • Assignment 1 - Pitch (20%)
  • Assignment 2 - Essay (20%)
  • Assignment 3 - Final Plan (40%)
  • Assignment 4 - Online Discussion (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

Equivalent Subjects

You cannot enrol in this unit if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • GRF-CMM27

Special requirements

No special requirements

Learn the theory of PR while developing the research, planning and writing skills key to public relations practice. This subject explores the history and theories of public relations, plus relevant issues such as ethics, corporate social responsibility, the law, research, evaluation, planning, strategy, budgeting, tactics and new communication technologies.

You will also learn about key practice areas of media relations, internal and community relations, government relations, issues and crisis management, event management and sponsorship. This subject introduces you to the theory and practice of public relations both as part of the media communication process and as a vital management function.

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