Create digital content and understand how the Internet has blurred the boundaries between media production and consumption. Get to know the new business models and how participatory media has remixed and redistributed traditional media forms.
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For at least twenty years, we have seen a trend towards 'convergence' in the media, as new social understandings and new business models emerge that break down the distinction between traditional media forms (print and broadcast news, films and games, and so on). We have also seen the development of social or participatory media, without rigid boundaries between consumers, creators and producers. The Internet has played a critical role in these processes, becoming the key frame of reference for discussions of the future of converging and participatory media. In particular, the World Wide Web enables the production, distribution, remixing and remediation of an extraordinary array of digital media content and the linking together of otherwise separate media forms. In this subject, you will investigate why and how media are transforming in the era of convergence and participation, and then put these insights into practice by creating web-based media content.
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