Subject details

At the completion of this subject students will be able to:

  1. apply basic psychological principles and theories to novel problems in organisational culture
  2. develop and communicate evidence based psychological solutions to business problems concerning organisational culture
  3. demonstrate how psychological solutions to business problems must be adapted to the culture in question
  4. demonstrate an appropriate understanding of academic integrity principles and apply academic writing, referencing and acknowledgement conventions required for the discipline.
    • Hofstede’s dimensions of national and organisational culture
    • Influence of national culture on organisational culture
    • Culture and organisational design
    • Culture and job design
    • Cultural factors in employee motivation and rewarding performance
    • Culture and working in groups
    • Relationship between leaders and the organisational cultures they create
    • Culture and strategic decision-making
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online assignment submission
      • Standard Media
    • Online materials

      • Audio-Video streaming
      • Printable format materials
      • Resources and Links

In order to enrol in this subject, you must be accepted into one of the following degrees:

  • CUR-PBM-GCE-2019

Special requirements

No special requirements

This subject considers how psychology helps us to understand consumer’s attitudes and their consumption behaviour. Module 1 overviews 10 fundamental principles concerning human perception, learning, and memory, and outlines some basic ways in which each relates to consumer behaviour. Module 2 considers consumer decision-making, with particular focus on heuristics and attitude change. Module 3 considers consumer’s personality in terms of the five-factor model and also addresses consumer innovativeness. Module 4 considers consumers as members of social groups, addressing conformity, social identity, fashion, and opinion leadership. Module 5 describes market segmentation with particular emphasis on psychographic strategies as the basis of understanding why market segments should behave the way they do. Module 6 describes psychological research on how physical retail and leisure environments can themselves influence consumer behaviour, influencing consumer’s propensity to approach these environments, their time perception, and their willingness to cooperate with calls to action therein. Module 7 addresses cross-cultural issues, focussing on how dimensions of culture correlate with various consumption attitudes and behaviours. Module 8 addresses two contemporary topics in consumer psychology, namely ethical and sustainable consumption, and trust in online retailers. 

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Written assignment (50%)
  • Invigilated Examination (50%)

Textbook information is pending.

Textbook information is pending.

Related degrees