Master of Marketing/Master of International Tourism and Hospitality Management

Graduates of a Master of Marketing will have an:

1. Advanced knowledge and a contemporary understanding of existing and emerging marketing methodologies including those relating to branding, advertising and promotion, digital media, consumer behaviour, retailing, services, channels, metrics, strategy and entrepreneurships 
2. Specialised knowledge and understanding of the principles and theory that underpin research within the marketing discipline.

Graduates of the Master of International Tourism and Hospitality Management will:

1. Demonstrate an understanding of contemporary theories and issues within international tourism and hospitality management and of the relationships between the government, non-government and not-for-profit sectors in service industries.
2. Demonstrate an understanding of the principles and methods that underpin research within the fields of international tourism and hospitality management. 

As digital innovation continues evolve, the global tourism and hospitality sector is facing changing consumer expectations and increased demand for sustainable experiences. Organisations need professionals who can combine advanced marketing expertise with strategic industry leadership. This degree equips you with the skills and knowledge to lead the future of global travel, tourism and brand experiences in Australia and internationally.

Highlights of studying the Master of Marketing/Master of International Tourism and Hospitality Management

• Graduate with dual postgraduate qualifications that combine advanced marketing expertise with tourism and hospitality leadership.
• Deepen your strategic marketing skills in digital marketing, brand strategy, consumer behaviour, marketing analytics, corporate communications and AI-enabled marketing technologies.
• Build your expertise in tourism and hospitality operations, revenue management and service excellence.
• Explore sustainable and regenerative tourism practices.
• Gain insights into tourism product design, innovation and digital technologies.
• Strengthen your ability to lead culturally diverse teams across global tourism and hospitality environments.

Industry insight across sectors

Apply advanced marketing strategy with your leadership skills to address challenges in the tourism and hospitality sector through practical projects and industry-informed learning. Working with real scenarios, you'll analyse complex business challenges, develop strategic marketing solutions and evaluate operational decisions. This applied approach enables you to translate theory into practice while strengthening your ability to deliver innovative, evidence-based outcomes.

Recommended study pattern

As a guide, core subjects in this degree can include:

• International Marketing 
• Advanced Consumer Behaviour
• Tourism and Hospitality Operations Management
• Sustainable and Regenerative Tourism

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

For the award of Master of Marketing/Master of International Tourism and Hospitality Management (MMkt/MIntTourHospMgt), you must successfully

Complete 160 credit points comprising:

• 160 credit points for all Core Module

This degree may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words "This award was achieved with Distinction" will be recorded on the testamur.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $71,000

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University

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QS World University Ranking 2026, within Australia:

18

Times Higher Education World University Ranking 2026, within Australia:

20

To be eligible for this program you must meet one of the following criteria:

• A recognised Bachelor degree (or higher) in a related discipline
• A Graduate Certificate in a related discipline

Related discipline includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism and hospitality, real estate, technology, finance, entertainment, events, management, logistics and supply chain management, business analytics.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR an overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)
• OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on Cambridge C1 Advanced or Cambridge C2 Proficiency
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50 (applies to tests taken prior to 7 August 2025)
• OR an overall score of 55 in the Pearson Test of English (Academic) with no score less than 47 (applies to tests taken on or after 7 August 2025)
• OR an overall score of 70 in the LanguageCert Academic
• OR an overall score of 59 in the Michigan English Test (MET)

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

• Admission Procedure

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:  

• Formal learning through courses completed at uni and TAFE.  
• Informal learning through workplace experience or volunteer training.  
• Non-formal learning through social experiences and hobbies.