Master of Marketing/Master of International Business

Graduates of a Master of Marketing will have an:

1. Advanced knowledge and a contemporary understanding of existing and emerging marketing methodologies including those relating to branding, advertising and promotion, digital media, consumer behaviour, retailing, services, channels, metrics, strategy and entrepreneurship.
2. Specialised knowledge and understanding of the principles and theory that underpin research within the marketing discipline.

Graduates of the Master of International Business will have an:

1. Advanced knowledge and understanding of current developments and their impact on theoretical and technical international business knowledge.
2. Understanding of the principles and methods that underpin research within the international business discipline.
3. Advanced understanding of organisational learning.

Build the expertise to compete in global markets. As organisations expand across borders and digital technologies transform how brands connect with customers, demand is growing for professionals who understand both global business strategy and advanced marketing practice. This double masters degree equips you with the strategic insight, analytical capability and cross-cultural leadership skills to lead marketing and business initiatives.

Highlights of studying the Master of Marketing/Master of International Business

• Graduate with two postgraduate qualifications combining advanced marketing expertise with global business strategy.
• Develop your skills in strategic marketing, brand management and consumer behaviour across international markets.
• Analyse global trade, country risk and investment environments that influence multinational business decisions.
• Build expertise in negotiation, corporate communications, ethical decision-making, digital marketing, marketing analytics and emerging technologies including AI.
• Understand how culture, politics and economics influence global marketing and business strategy.

Industry engagement and global perspective

You'll work on hands-on projects that apply marketing and business strategy to real organisational challenges. Collaborative assessments, industry-informed case studies and interaction with an internationally diverse student cohort will broaden your perspective. Through applied negotiation, entrepreneurial leadership and case-based learning, you¿ll be equipped to work across cultures, collaborate with international teams and guide strategic business decisions

Recommended study pattern

As a guide, core subjects in this degree can include:

• The Culturally Competent Workforce
• International Business Dynamics
• International Marketing
• Advanced Consumer Behaviour.

As part of your application, you’ll be guided through how to get the right degree structure in place for you.

Award requirements

For the award of Master of Marketing/Master of International Business (MMkt/MIntBus), you must successfully

Complete 160 credit points comprising:

• 160 credit points for all Core Module

This degree may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words "This award was achieved with Distinction" will be recorded on the testamur.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $71,000

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University

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QS World University Ranking 2026, within Australia:

18

Times Higher Education World University Ranking 2026, within Australia:

20

To be eligible for this program, you must meet the following criteria:

•  A recognised Bachelor degree (or higher) in a related discipline.

Related discipline includes marketing, advertising, economics, communication, international business, tourism.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR an overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)
• OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on Cambridge C1 Advanced or Cambridge C2 Proficiency
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50 (applies to tests taken prior to 7 August 2025)
• OR an overall score of 55 in the Pearson Test of English (Academic) with no score less than 47 (applies to tests taken on or after 7 August 2025)
• OR an overall score of 70 in the LanguageCert Academic
• OR an overall score of 59 in the Michigan English Test (MET)

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

• Admission Procedure

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including:

• Formal learning through courses completed at uni and TAFE.
• Informal learning through workplace experience or volunteer training.
• Non-formal learning through social experiences and hobbies.