Degree details

Are you a creative mind that loves putting strategic thinking behind their work? Our online Master of Marketing is specifically designed to give you the opportunity to achieve more in your career. The Master of Marketing builds on your foundational marketing concepts and teaches you advanced marketing principles, industry best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Through both the online or on-campus versions of this degree, you’ll be able to connect with like-minded students and professionals who are passionate about the industry, and build your professional network after graduation.

Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute.

Higher education

Hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale)
hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale) - students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing
have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.

English Proficiency Requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English.

On campus requirements

The Master of Marketing is designed with flexibility in mind so you can balance study with your current job, family commitments and social life. Study full-time or part-time, online, on-campus or a combination of both. You can fast-track your study through our accelerated online Master of Marketing, with six teaching periods running for six weeks each. With six intakes every year, you can start virtually whenever you're ready.

Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:

Credit transfer

Recommended Study Pattern

12 teaching periods part-time.

Award Requirements

To be eligible for the award of Master of Marketing (MMark), a student must acquire 120 credit points for the prescribed courses.