Master of Marketing

Marketing careers can incorporate a wide span of professions covering advertising, public relations, sales, marketing research and analysis, digital marketing and more. If you are looking to start a new career in marketing, or to advance your career, a postgraduate certification from Griffith University will not only enhance your resume, but will provide you will with the knowledge, expertise and confidence you need.

Marketing expertise are in demand in almost every organisation. Marketing careers can be specialised or can incorporate a broad range of marketing functions. A Master of Marketing qualification allows you to develop your overall strategic marketing skills, in addition to enhancing your understanding of niche marketing functions. The skills and techniques that you learn completing the Master of Marketing will deepen your critical knowledge and expertise in marketing, providing you with increased confidence and ability to contribute strategic marketing advice. The Master of Marketing qualification provides you with career opportunities across the diverse spectrum of marketing, but in particular you will develop high level skills in the following areas:

• Strategic planning
• Brand management
• Entrepreneurship
• Market research
• Strategic marketing

Staying connected can optimise your career opportunities. When you join the program, you will join the Master of Marketing - Griffith LinkedIn group. Membership and sharing in this group will provide a valuable opportunity for you to network with students, graduates and convenors during the program and beyond. Additionally, within each course you will also be able to engage with other students through digital mediums. These connections will provide ongoing opportunities to develop professional and personal connections with likeminded people. Furthermore, while studying online, you will be invited to Griffith Business School events as well as having access to Griffith University career services.

Throughout this program, you will develop a solid understanding of marketing's theoretical foundations and how these conceptual underpinnings can be applied to problem solving across a wide range of contexts. The program integrates theory and practice, thus providing you with a dynamic combination of intellectual stimulation and practical application. The professional and personal skills you gain through this program can open up future opportunities that are stimulating, challenging and ultimately more rewarding. 

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute.

Higher education

• hold a related Bachelor degree (or higher) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale) OR
• hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing OR
• have a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above.

English Proficiency Requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English.

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

On campus requirements

The Master of Marketing is designed with flexibility in mind so you can balance study with your current job, family commitments and social life. Study full-time or part-time, online, on-campus or a combination of both. You can fast-track your study through our accelerated online Master of Marketing, with six teaching periods running for six weeks each. With six intakes every year, you can start virtually whenever you're ready.

Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:

• Credit transfer

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Recommended Study Pattern

12 teaching periods

Award Requirements

To be eligible for the award of Master of Marketing (MMark), a student must acquire 120 credit points for the prescribed courses.

Degree structure:
https://www.griffith.edu.au/study/degrees/master-of-marketing-5684#degree-details