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Master of Marketing

Postgraduate | GRF-MAR-MAS | 2024

Take your place as a marketing leader

Expand existing marketing knowledge with a course that will see you use creativity, strategy and communication skills to tackle big business challenges. Learn to think tactically about value, positioning and competitive advantage on a global scale.

Study method
100% online
100% online
Credit available
1 year full time or part time equivalent
Total subjects

Price from
Available loans
Australian Higher Education Loan Program (HELP)

Master of Marketing

About this degree

Entry requirements

Career opportunities

Marketing careers can incorporate a wide span of professions covering advertising, public relations, sales, marketing research and analysis, digital marketing and more. If you are looking to start a new career in marketing, or to advance your career, a postgraduate certification from Griffith University will not only enhance your resume, but will provide you will with the knowledge, expertise and confidence you need.

Marketing professionals are in demand in almost every organisation. Marketing careers can be specialised, or can incorporate a broad range of marketing functions. A Master of Marketing qualification allows you to develop your overall strategic marketing skills, in addition to enhancing your understanding of niche marketing functions. The skills and techniques you'll learn completing the Master of Marketing will deepen your critical knowledge and expertise in marketing, providing you with increased confidence and ability to provide strategic marketing advice.

The Master of Marketing qualification could provide you with career opportunities across the diverse spectrum of marketing, but in particular you will develop high level skills in the following areas:

  • Strategic planning
  • Brand management
  • Entrepreneurship
  • Market research
  • Strategic marketing

Staying connected can optimise your career opportunities. When you join the program, you will join the Master of Marketing - Griffith LinkedIn group. Membership and sharing in this group will provide a valuable opportunity for you to network with students, graduates and convenors during the program and beyond. Additionally, within each course you will also be able to engage with other students through digital mediums. These connections will provide ongoing opportunities to develop professional and personal connections with likeminded people. Furthermore, while studying online, you will be invited to Griffith Business School events as well as having access to Griffith University career services.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute.

Career outlook

Advertising and Marketing Professionals:
$75K to $93K
Advertising, Public Relations and Sales Managers:
Over $120K
Marketing specialists:
Unknown average

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  • Degree structure
  • Subject start dates (core & elective)
  • Entry requirements

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