Graduate Certificate of Marketing

What you’ll learn:

1. Channel marketing: Apply both traditional and digital marketing techniques across platforms.
2. Data analytics: Understand data to support marketing decisions, campaign performance, and customer insights.
3. Content strategy: Craft curated content and keep up with trends to reach relevant audiences within a thriving industry.
4. Consumer insight: Understand consumer behaviour and how to influence purchase decisions ethically.

What is the Graduate Certificate of Marketing?

The Graduate Certificate of Marketing provides a solid foundation in the technical, practical, and analytical skills required in modern marketing practice.

You’ll develop capabilities in design thinking, consumer behaviour, data analysis, and digital marketing — equipping you to apply marketing principles confidently in real-world business contexts.

This qualification is designed to help you move into marketing roles, strengthen your existing professional skill set, or provide a pathway to further postgraduate study.

Pathway to a world-class MBA

By completing the Graduate Certificate, you can use your units as credit toward the Master of Business Administration, allowing you to continue your learning and move into further postgraduate study.

Swinburne’s MBA is recognised globally, holding a Tier-1 rating and ranking among the top online MBAs.

Who is this course for?

• Career changers: Aspiring marketers seeking to move into roles across digital marketing, branding, advertising, or customer experience.
• Mid-career professionals: With three or more years of relevant experience who want to upskill through the Graduate Certificate of Marketing.
• Graduates planning further study: Those looking to begin a postgraduate qualification and keep their options open for further study, such as an MBA.

How you’ll study

• The program runs across three Teaching Periods per year.
• Expected study load is between 8–10 hours per week, per unit.
• Set your own study pace by taking one or more units per Teaching Period.
• You’ll have 24/7 access to your online classroom, discussion boards, and learning content.
• Learning is delivered through interactive materials, including videos, quizzes, podcasts, diagrams, and written content.

Recommended study pattern

The Graduate Certificate of Marketing consists of:

• 4 units that can be completed in 8 months full-time.

Core units

• Opportunity Discovery, Creativity and Design (ENT60009)
• Data Empowered Marketing (MKT60011)
• Consumer Behaviour (MKT60012)
• Global Digital Marketing (MKT70017)

Learning outcomes

• Critically evaluate marketing concepts in diverse contexts and applications.
• Appraise problem-solving, design, and decision-making methodologies to construct and produce innovative solutions to complex problems with reference to established frameworks.
• Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
• Exemplify integrity, ethical conduct, accountability, respect, and a broad awareness of professional practices and cultural norms in an Indigenous, global, and sustainable context.

Exit points

To qualify for the award of Graduate Certificate of Marketing students must complete 50 credit points comprising of:

• Four (4) core units of study (50 credit points).

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $18,270

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

Learn more about Swinburne University of Technology

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QS World University Ranking 2026, within Australia:

19

Times Higher Education World University Ranking 2026, within Australia:

15

Applicants are required to have one of the following:

• A bachelor’s degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
• A recognised bachelor’s degree (or higher award) in any discipline PLUS a minimum of two (2) years equivalent full-time relevant professional experience; or
• A minimum of three (3) years equivalent full-time relevant professional experience.

Credit for Prior Learning

If you have completed recent prior studies, you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.