Graduate Certificate of Marketing

By the end of this degree you'll be able to:

1. Critically evaluate marketing concepts in diverse contexts and applications.
2. Appraise problem-solving, design and decision-making methodologies to construct and produce innovative solutions to complex problems with reference to established frameworks.
3. Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
4. Exemplify integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in an Indigenous, global and sustainable context.

Marketing is a rewarding and in-demand career path with diverse job opportunities across Australia and internationally. As organisations focus on building strong brands and meaningful customer relationships, demand continues to grow for marketing professionals who can combine creativity, insight and strategy to deliver measurable results.

The Graduate Certificate of Marketing provides a strong foundation in the technical, practical and analytical skills required in modern marketing practice. You’ll develop capabilities in design thinking, consumer behaviour, data analysis and digital marketing — equipping you to apply marketing principles confidently in real-world business contexts.

This qualification prepares you for immediate professional impact and also provides a pathway into further postgraduate study. By completing the Graduate Certificate, you can use your units as credit toward the Master of Business Administration, allowing you to continue your learning and progress seamlessly into further postgraduate study.

Recommended study pattern

The Graduate Certificate of Marketing consists of 4 units, and will see you undertake the following studies:

Core units

• Opportunity Discovery, Creativity and Design (ENT60009)
• Data Empowered Marketing (MKT60011)
• Consumer Behaviour (MKT60012)
• Global Digital Marketing (MKT70017).

Award requirements

Completion of subjects as per the recommended study pattern.

Exit points

To qualify for the award of Graduate Certificate of Marketing students must complete 50 credit points comprising of:

• Four (4) core units of study (50 credit points).

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $18,270

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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15

Applicants are required to meet one of the following minimum entry requirements:

• A bachelor’s degree (or higher award) in a related discipline from a recognised higher education institution or equivalent; or
• A recognised bachelor's degree (or higher award) in any discipline PLUS a minimum of two (2) years equivalent full-time relevant professional experience; or
• A minimum of three (3) years equivalent full-time relevant professional experience.

Credit for Prior Learning

If you have completed recent prior studies, you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.