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Postgraduate MAQ-DMA-GCE-2023

Graduate Certificate of Digital Marketing

Optimise your organisation’s digital marketing presence

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

Available loans

Australian Higher Education Loan Program (HELP)

Total subjects

4

Price

From

$15,300

Study method

100% Online

Assessments

100% online

Credit available

Yes

Applications Close

  • 11 Jun 23
  • 09 Jul 23
  • 09 Jul 23
  • 03 Sep 23
Macquarie University logo

This research-intensive university in north-western Sydney offers a range of undergraduate and postgraduate degrees. With over 44,000 current students, Macquarie has a strong reputation for welcoming international students and embracing flexible and convenient study options, including its partnership with Open Universities Australia.

Learn more about Macquarie.

Explore Macquarie courses.

QS Ranking 2023

14

Times Higher Education Ranking 2023

10

  • 2023

Degree details

What you'll learn

Upon the completion of this program, students should be able to:

  • Evaluate and apply advanced knowledge of digital and social media marketing concepts, strategies and insights to interact with consumers and optimise firms’ ‘digital marketing presence’.​
  • Examine marketing best practices underpinned by advanced theory, generating data-driven insights about markets and consumers, to address real-world business and consumer challenges in the digital era. ​
  • Apply appropriate marketing technologies such as AI, machine learning, big data and automation, to optimise marketing strategies and achieve business objectives.
  •  ​Apply customer-centric marketing strategies across different digital touchpoints in the customer journey to evaluate and offer a ‘seamless customer experience’. ​
Career opportunities
  • Advertising or marketing communications specialist
  • Brand manager
  • Content specialist
  • Marketing manager
  • Marketing strategist
  • Search engine optimisation (SEO) manager
  • Social media and digital marketing specialist
  • Social media strategist
Entry requirements

Higher education

AQF level 7 bachelor's qualification in a related field or recognised equivalent. Related fields are Marketing, Business, Commerce, Economics, Management, Sales, Public Relations, Media Studies, Communications, Advertising, International Business, Supply Chain, Social Science, Psychology.

Work and Life

Five years (full-time equivalent) of relevant managerial or professional work experience in a related field. Professional work experience includes roles requiring technical or specialist expertise or managerial / decision making functions with a broad knowledge or skills in key concepts or principles in marketing and/or business.

English Proficiency Requirements

The required standard of English for this degree is:

  • Academic IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent.
  • All applicants to coursework programs at Macquarie University are required to provide evidence of proficiency in English. 
  • For more information on accepted equivalents, please see English Language Requirements.
Credit for previous study or work

This course is not eligible for recognition of prior learning.

Description

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.

The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.

Key Features

  • Hone your skills in marketing optimisation - Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.
  • Explore customer-centric marketing strategies - Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.
  • Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and life commitments.
  • Get the skills you need right now or ladder up to a master degree - Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.
Degree structure details

Recommended Study Pattern

You will study the following subjects:

  • Digital Marketing Strategy
  • Managing Customer Experience
  • Social Media Marketing
  • Marketing Technologies

The order in which you study subjects may depend upon when you commence your degree and the pace of your study.

Award Requirements

This postgraduate coursework degree requires completion of four subjects.

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