Graduate Certificate in Marketing

Marketing careers can incorporate a wide span of professions covering advertising, public relations, sales, marketing research and analysis, digital marketing and more. If you are looking to start a new career in marketing, or to advance your career, a postgraduate certification from Griffith University will not only enhance your resume, but will provide you will with the knowledge, expertise and confidence you need.

Pursuing a Graduate Certificate in Marketing will empower you with the knowledge and skills that will open doors to your career in marketing, or upgrade your current qualifications. Your Graduate Certificate in Marketing qualifications will equip you in marketing roles across the private, public and non-for-profit sectors.

Higher education

Hold any Bachelor degree (or equivalent) from a recognised University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 point scale).

Work and Life

Have a minimum of five years equivalent full-time professional work experience in a relevant field.

English Proficiency Requirements

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University policy for exceptions to these overall requirements:

• Postgraduate Programs Admission Policy



If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:

• Credit transfer

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

Recommended Study Pattern

4 teaching periods part-time.

Award Requirements

To be eligible for the award of Graduate Certificate in Marketing (GCertMark), a student must acquire 40 credit points for the prescribed courses.

Degree structure:
https://www.griffith.edu.au/study/degrees/graduate-certificate-in-marketing-3331#degree-details