Diploma of Marketing
An intro to marketing principles and trends
Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.
Australian Higher Education Loan Program (HELP)
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At Torrens University Australia you can tailor your study to suit your lifestyle. Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens.
As one of Australia’s fastest growing universities, we take a progressive approach to learning. Our courses are co-designed, developed and delivered with industry, giving you confidence that you’ll graduate job-ready.
During this course you will:
- Understand the role of marketing across organisations of differing sizes.
- Engage with customers before influencing their behaviour.
- Examine industry trends, responsibilities, needs and opportunities.
- Identify branding opportunities, and what makes a brand unique.
With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your skills in a real-world environment in a variety of industries. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports, Entrepreneurship, Hospitality or Hotel Management.
Potential career paths include:
- Marketing Officer
- Assistant Product Manager
- Assistant Channel Manager
- Assistant Brand Manager
- Sponsorship Coordinator
- Marketing Research Assistant
- Media Planner
This course is accredited by the Australian Marketing Institute so you know it's industry approved.
Torrens University Australia offers flexible entry options and study pathways, whether you’re finishing school, pursuing career progression or looking for a change.
Entry requirements for this course includes:
- Successful completion of a Higher Education qualification.
- Year 12 (Australian secondary school certificate) or equivalent.
- Successful completion of a Vocational qualification (AQF Level 4 or above)
English Proficiency Requirements
Standard English language requirements apply.
Visit our admissions centre for more information: https://www.torrens.edu.au/how-to-apply/admissions-criteria
Don’t meet the entry requirements? We have numerous pathway programs to get you started. Contact our Future Student Advisors to learn about alternative entry options.
Torrens University offers pathway opportunities to further your learning.
If you have already completed a qualification you may be able to credit this against a degree with Torrens University, even if it’s from another institution. This is called Recognition of Prior Learning.
Under Torrens University's Recognition of Prior Learning policy, you may be eligible for a reduction in tuition costs if you have previous study and/or work experience.
Our Future Student Advisors will happily walk you through the application process.
During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.
Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it's all about flexibility.
Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated
Recommended Study Pattern
The Diploma of Marketing course structure is three trimesters (80 credit points) in duration (normal full time).
8 subjects (10 credit points each) is deemed a normal full time load.
To qualify for the degree Diploma of Marketing, students will enroll in RAS101A and MKT101A in their first trimester of study. Students must complete satisfactorily a course of study that comprises eight core subjects, achieving 80 credit points in total.