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Bachelor of Business with a Major in Marketing

Undergraduate | SWI-BMR-DEG | 2024

Cutting edge marketing skills for today’s marketplace

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

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Study method
100% online
100% online
Credit available
3 years full time or part time equivalent
Total subjects

Price from
Available loans
Australian Higher Education Loan Program (HELP)
CSP available

Bachelor of Business with a Major in Marketing

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A representative from Swinburne University of Technology will contact you to help you with this degree.

About this degree

How to apply

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Entry requirements

Career opportunities

Marketing Manager

You'll be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

Digital Marketing Specialist

Plan and execute digital marketing campaigns designed to target smartphone and computer users. You'll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

Social Media Manager

Create exciting social media plans for individuals and organisations. You'll come up with fresh content, and work with influencers, agencies, product managers and business owners.

Market Research Analyst

Become an expert in consumer behaviour and market trends. You'll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

Marketing Coordinator

Every day is different in this role; assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

Account Manager

Be the face of the company as a key contact point to important clients. You'll manage their goals and expectations, creating valuable and lasting relationships.

Brand Manager

Shape the face of your business or organisation. You'll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

Business Development Manager

Your role is all about the future - new customers, new markets, new products and new processes. You'll plan and strategise development, helping your company to reach their business goals.

Career outlook

Advertising and Marketing Professionals:
$75K to $93K
Advertising, Public Relations and Sales Managers:
Over $120K
Marketing specialists:
Unknown average

Tell us a little about yourself

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What's inside the guide?

  • Degree structure
  • Subject start dates (core & elective)
  • Entry requirements

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