Bachelor of Business with a major in Marketing

What you’ll learn:

1. Digital Marketing: Plan, execute, and measure digital marketing campaigns that make an impact.
2. Branding & Innovation: Spot trends, create bold ideas, and build brands that stand out and connect with audiences.
3. Marketing Research & Insights: Use data to drive smart marketing decisions and strategies.
4. Consumer Behaviour: Understand what makes people tick and how to influence their choices.
5. Marketing Communications: Craft compelling content that hits the mark and connects with the right audiences.

What is the Bachelor of Business – Marketing?

Swinburne Online’s Bachelor of Business with a major in Marketing provides a practical foundation in both traditional and digital marketing. You’ll study how organisations understand consumer behaviour, develop marketing strategies and use data to inform decision‑making across a range of business contexts.

Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing technology.

You’ll work on real client projects, craft marketing strategies that solve genuine business challenges, and even develop your own marketing concept. It’s not just about theory – it’s about practice.

Who is this course for?

• Aspiring marketing professionals: Students who want to build core skills in marketing strategy, consumer behaviour and digital marketing
• Future brand and campaign specialists: People interested in developing, managing, and analysing marketing campaigns across industries.

How you’ll study

• The Bachelor of Business – Marketing runs across three Teaching Periods per year.
• Expected study load is between 8–10 hours per unit, per week.
• Set your own study pace by taking one or more units per Teaching Period.
• You’ll have 24/7 access to your online classroom, discussion boards, and learning content.
• Learning is delivered through interactive materials, including videos, quizzes, podcasts, diagrams, and written content.

Recommended study pattern

To be awarded the Bachelor of Business – Marketing, you must complete 24 units in total made up of:

• 7 Core Business Fundamental Units
• 1 Core Business Practice Unit
• 8 Marketing Major Units
• 8 Elective Units

Each year is split into 3 Teaching Periods. You can choose to study full-time or part-time depending on your preference.

What you'll study:

Core Units

These are foundational units in major business study areas:

Learning and Communicating for Innovative Business Practice (COM10011)

Contemporary Management Principles (MGT10001)

Marketing and the Consumer Experience (MKT10009)

Financial Information for Decision-Making (ACC10007)

Economics for Business Decision-Making (ECO10005)

Business Digitalisation (INF10024)

Business Consulting Project (BUS30032)

Core Practice Business Units

You must complete one (1) of the following units:

Planning for Career Success (CAR10001)

Sustainable Business Practice (BUS30031)

Marketing Major Units

Marketing major units are designed to dive into practical, future-focused study:

Business for Sustainability, Social Change and Impact (BUS10014)

Marketing Research and Analytics (MKT20019)

Integrated Marketing Communication (MKT20021)

Consumer Behaviour (MKT20025)

Marketing and Innovation (MKT20031)

Frontiers of Digital Marketing (MKT20032)

Marketing Strategy and Planning (MKT30016)

Marketing Insights (MKT30018)

Recommended Electives

Tailor your course to suit your strengths, interests, and career goals by choosing elective units — free-choice units that can be from any discipline. 

Here’s what our Swinburne Online academic staff recommend for this course:

Planning for Career Success (CAR10001)

Sports/ Advertising/ Media (MDA20011)

Events Management (PUB30001)

Public Relations Theory and Practice (PUB20002)

Big Data Management (INF20016)

Organisational Behaviour (MGT20007)

Award requirements

To qualify for the award of Bachelor of Business (Marketing) students must complete 300 credit points comprising of:

• Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
• Eight [8] units of study from the Marketing discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of a second major or co-major, and/or advanced minor and/or minor/s, and/or electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

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QS World University Ranking 2026, within Australia:

19

Times Higher Education World University Ranking 2026, within Australia:

15

Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit for Prior Learning

If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.

To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!

Recognition of Prior Learning (RPL)

• Recognition of Prior Learning (RPL) lets you gain credit based on skills and knowledge from your work experience, life experience, or formal training.
• Like credit transfer, this is assessed on a case-by-case basis.