Bachelor of Business with a Major in Marketing

Digital Marketing

Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns. 

Marketing Innovation and Branding

Identify trends and develop innovative solutions for brands. 

Marketing Research, Data and Insights

Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.  

Consumer Behaviour

Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts. 

Marketing Communications

Get set to develop marketing communications which hit their targets. 

On successful completion of this Course students will be able to:

1. Define and integrate theoretical principles applicable to marketing and apply those principles in a range of practices.
2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts.
3. Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line.
4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas.
5. Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies.
7. Work collaboratively in diverse groups.

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Business with a major in Management, including seven business fundamental units, the choice of one of two core business practice units, eight marketing major units and eight electives which can be used as a second major.

Core Business Fundamental units

• Learning and Communicating for Innovative Business Practice (COM10011)
• Contemporary Management Principles (MGT10001)
• Marketing and the Consumer Experience (MKT10009)
• Financial Information for Decision-Making (ACC10007)
• Economics for Business Decision-Making (ECO10005)
• Business Digitalisation (INF10024)
• Business Consulting Project (BUS30032)

Core Practice Business Units

And a choice of one unit from:

• Planning for Career Success (CAR10001)
• Sustainable Business Practice (BUS30031)

Marketing major units

• Business for Sustainability, Social Change and Impact (BUS10014)
• Marketing Research and Analytics (MKT20019)
• Integrated Marketing Communication (MKT20021)
• Consumer Behaviour (MKT20025)
• Marketing and Innovation (MKT20031)
• Frontiers of Digital Marketing (MKT20032)
• Marketing Strategy and Planning (MKT30016)
• Marketing Insights (MKT30018)

Recommended electives

• Planning for Career Success (CAR10001)
• Sports/ Advertising/ Media (MDA20011)
• Events Management (PUB30001)
• Public Relations Theory and Practice (PUB20002)
• Big Data Management (INF20016)
• Organisational Behaviour (MGT20007)

Award requirements

To qualify for the award of Bachelor of Business (Marketing) students must complete 300 credit points comprising of:

• Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
• Eight [8] units of study from the Marketing discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of a second major or co-major, and/or advanced minor and/or minor/s, and/or electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Swinburne University of Technology leads the way with innovative and new ways of teaching, learning and thinking. It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

Learn more about Swinburne.

Explore Swinburne courses.

QS World University Ranking 2025, within Australia:

19

Times Higher Education World University Ranking 2025, within Australia:

17

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

2022 Guaranteed Entry ATAR: 60.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites:

• Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.