Bachelor of Business with a Major in Marketing

1. Digital Marketing - Plan, execute, and measure digital marketing campaigns that make an impact. 
2. Branding & Innovation - Spot rends, create bold ideas, and build brands that stand out and connect with audiences. 
3. Marketing Research & Insights - Use data to drive smart marketing decisions and strategies. 
4. Consumer Behaviour - Understand what makes people tick and how to influence their choices. 
5. Marketing Communications - Craft compelling content that hits the mark and connects with the right audiences.  

With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.

Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mould. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.

Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning—it’s about practice, not just theory.

Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Business with a major in Management, including seven business fundamental units, the choice of one of two core business practice units, eight marketing major units and eight electives which can be used as a second major.

Core Business Fundamental units

• Learning and Communicating for Innovative Business Practice (COM10011)
• Contemporary Management Principles (MGT10001)
• Marketing and the Consumer Experience (MKT10009)
• Financial Information for Decision-Making (ACC10007)
• Economics for Business Decision-Making (ECO10005)
• Business Digitalisation (INF10024)
• Business Consulting Project (BUS30032)

Core Practice Business Units

And a choice of one unit from:

• Planning for Career Success (CAR10001)
• Sustainable Business Practice (BUS30031)

Marketing major units

• Business for Sustainability, Social Change and Impact (BUS10014)
• Marketing Research and Analytics (MKT20019)
• Integrated Marketing Communication (MKT20021)
• Consumer Behaviour (MKT20025)
• Marketing and Innovation (MKT20031)
• Frontiers of Digital Marketing (MKT20032)
• Marketing Strategy and Planning (MKT30016)
• Marketing Insights (MKT30018)

Recommended electives

• Planning for Career Success (CAR10001)
• Sports/ Advertising/ Media (MDA20011)
• Events Management (PUB30001)
• Public Relations Theory and Practice (PUB20002)
• Big Data Management (INF20016)
• Organisational Behaviour (MGT20007)

Award requirements

To qualify for the award of Bachelor of Business (Marketing) students must complete 300 credit points comprising of:

• Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
• Eight [8] units of study from the Marketing discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of a second major or co-major, and/or advanced minor and/or minor/s, and/or electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,976

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

2022 Guaranteed Entry ATAR: 60.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites:

• Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.