Bachelor of Business (Marketing)

Our business course gives you both job-specific and transferrable skills. Transferrable skills set you up for long-term success. We embed the principals of leadership, teamwork, and entrepreneurship and innovation and teach you critical thinking, strategic analysis, and evidence-based decision making, so you can adapt as the job market evolves. 

Here are some of the careers projected to grow into 2024*: 

• Sales Marketing and Public relations 14.8% 
• Advertising and Marketing professionals 21%  

*Source:  ABS Labour Force Survey, National Skills Commission trend data to May 2019 and projections to 2024. 

Professional recognition

Graduates of this course can apply for membership through the Australian Marketing Institute 

Higher education via OUA

Successful completion of any 4 OUA open access subjects of study at the equivalent AQF level, unless otherwise specified

Higher education

Successful completion of a minimum of 2 (25 credit points) undergraduate subjects of study within an equivalent AQF level course or higher.

Secondary education

Published ATAR ≥ 50, 

Internal ATAR ≥ 50, 

Concessional ATAR ≥ 50

VET studies

Successful completion of certificate IV or higher

Work and Life

Domestic Applicants with work and life experience: If you have not successfully completed senior secondary, tertiary or TAFE/VET study, but have extensive or sustained work experience.

The following qualifications are recognised articulating admissions pathways into the B3A Bachelor of Business:

• Diploma of Applied Business
• Associate Degree in Applied Business
• Diploma of Hospitality Management
• Advanced Diploma of Hospitality Management
• Diploma of Marketing & Communication
• Advanced Diploma of Marketing & Communication
• Diploma of Travel and Tourism
• Advanced Diploma of Travel and Tourism
• Diploma of University Studies
• Associate Degree in University Studies

Get access that you won’t find anywhere else, including internships that give you invaluable industry experience, and exposure to some of Tasmania's top business minds.  

Marketing professionals find creative solutions to the problems faced by the organisations and delivering customer value at a profit. In Marketing, you’ll learn how to identify a target audience, develop strategies to reach them, and communicate effectively to drive action.  

Your studies will explore topics that will enhance your creativity, problem solving skills and ability to develop strategies that address marketing problems and prepare marketing plans. We embed principles of entrepreneurial thinking, strategic management and innovation across our programs, so you get the edge in your chosen career. 

Our accelerated teaching model means you can complete your full Bachelor of Business in just two years. If you prefer to take more time to complete your degree, you can also choose from our range of flexible options and pick a study pattern to suit your lifestyle. 

Recommended Study Pattern

For students undertaking full-time study the following study pattern is recommended:

Year 1. 8 subjects in first year including: 

• 4 core subjects
  • TAS-BAA111 People and Organisations
  • TAS-BEA111 Introduction to Markets and the Economy
  • TAS-BEA140 Data Analysis for Business
  • TAS-BFA103 Accountability and Accounting
• 2 major subjects
  • TAS-BMA101 Introduction to Management
  • TAS-BMA151 Principles of Marketing
• 2 electives

Year 2. 8 subjects in second year including: 

• 4 core subjects
  • TAS-BAA211 Entrepreneurship
  • TAS-BAA215 Business and Corporate Law
  • TAS-BMA202 Business Strategy
  • TAS-BMA250 Managerial Social Responsibility
• 2 major subjects
  • TAS-BMA258 Services Marketing
  • TAS-BMA262 Consumer Behaviour
• 2 electives

Year 3. 8 subjects in third year including: 

• 4 major subjects
  • TAS-BMA331 Marketing Research
  • TAS-BMA349 Advertising and Promotion
  • TAS-BMA329 Retail Marketing
  • TAS-BMA351 Marketing Management
• 4 electives