Degree details

This 100% online degree is highly relevant and valued by industry. Throughout your studies, you will use real case studies, consumer purchase data and the latest research from some of the world’s largest brands.
The core courses in business theory will give you a solid understanding of business fundamentals such as international business; economics and accounting; business operations and intelligence.
You will then branch out into your marketing specialisation where you’ll focus on areas such as:

  • buyer and consumer behaviour
  • market analysis and research
  • advertising and brand management

You will have the opportunity to put your knowledge into practice by applying what you’ve learned in a strategic, integrated marketing project.

Careers to consider include:

  • market analyst
  • media planner
  • brand manager
  • digital marketer
  • marketing and communications officer
  • corporate communication advisor

Professional recognition

The University of South Australia is linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice.
The Ehrenberg-Bass Institute has been making important discoveries about marketing for over 10 years and its leading research is embedded into the UniSA Online marketing degree.
As a student, you’ll get up-to-date industry knowledge and insights, along with access to experts who advise some of the world’s biggest brands including Coca-Cola, Colgate and Unilever.

Higher education

This UniSA Online degree is currently available for Commonwealth supported students.
Applicants are required to fulfil at least one of the following requirements with a competitive result and meet any other academic requirements for the program:

  • successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
  • completed an award from a registered training organisation at Certificate IV level or above
  • passed a UniSA Online literacy and numeracy test and have relevant work experience completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification
  • completed a UniSA Foundation Studies Program or equivalent
  • qualified for Special Entry

For more information or if you are unsure of your eligibility please contact an OUA Student advisor on 1300 729 424

Study marketing On Demand with UniSA Online and take full control over your study. Access support seven days a week, engage with course content from day one, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
With a focus on providing cutting edge marketing knowledge and real industry experience, this is a versatile degree underpinned by the latest marketing research that will prepare you for a wide range of careers.
Once you graduate, you will hold an extensive range of skills which will open up a world of opportunity. From advertising and marketing strategy to media planning and marketing research – you will gain the skills to make smart marketing decisions.
This degree will prepare you to communicate with different target audiences, develop strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Recommended Study Pattern

Note: The program structure is subject to change at any time. (Information correct as at October 2017)

Year 1

  • Critical Approaches to Online Learning (CURR 3021)*
    *This subject is common to all UniSA Online degrees and will be offered multiple times each year to enable students to commence their program of study at any time. Students who are studying part-time must take this subject first before they study any other subjects in their chosen degree. Students who are studying full time may take this subject and one other subject in the same study period.
  • Business and Society (BUSS 1067)
  • Accounting Principles for Business Decisions (ACCT 1010)
  • Business Law (LAWS 1019)
  • Quantitative Methods for Business (MATH 1075)
  • Professional Development in Marketing (MARK 1017)
  • Elective^*
  • Marketing Principles: Trading and Exchange (MARK 1018)
  • Principles of Economics (ECON 1010)

Year 2

  • Consumer Behaviour (MARK 1016)
  • Marketing Analytics (MARK 2034)
  • Market Research (MARK 2035)
  • Retailing (MARK 2036)
  • Advertising (MARK 2033)
  • Business Intelligence (INFS 2038)
  • Business Operations (BUSS 2079)
  • Management and Organisation (BUSS 2081)

Year 3

  • Strategic Management (BUSS 3097)
  • Elective^
  • Branding (MARK 3020)
  • Essentials of Marketing Planning(MARK 3021)
  • Integrated Marketing (MARK 3022)
  • Elective^
  • International Business Environment (BUSS 2080)
  • Elective^

^Two electives in the final year are required to be at an advanced level and must be chosen from the suggested electives list for this degree. Other electives may be chosen from the UniSA Online electives list. Subject pre-requisites must be satisfied.

*Recognition for prior learning (RPL) may be granted for this subject to students who have completed relevant work experience as per the UniSA Online RPL framework. Further credit will be assessed in line with the UniSA RPL policy.

Award Requirements

Students must complete 24 subjects including 4 electives.

Choose your subjects


Suggested Electives

  • Managing Decision Making - BUSS 3095
  • International Management Ethics and Values - BUSS 3094
  • Organisational Leadership - BUSS 3096
  • Entrepreneurial Enterprises - BUSS 3093
  • Management of Industrial Relations - BUSS 3090