Bachelor of Business (Marketing)

This 100% online degree is highly relevant and valued by industry. Throughout your studies, you will use real case studies, consumer purchase data and the latest research from some of the world’s largest brands.

The core courses in business theory will give you a solid understanding of business fundamentals such as international business; economics and accounting; business operations and intelligence. You will then branch out into your marketing specialisation where you’ll focus on areas such as:

• buyer and consumer behaviour
• market analysis and research
• advertising and brand management

You will have the opportunity to put your knowledge into practice by applying what you’ve learned in a strategic, integrated marketing project.

Study Marketing On Demand with UniSA Online and take full control over your study. Access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

With a focus on providing cutting edge marketing knowledge and real industry experience, this is a versatile degree underpinned by the latest marketing research that will prepare you for a wide range of careers.

Once you graduate, you will hold an extensive range of skills which will open up a world of opportunity. From advertising and marketing strategy to media planning and marketing research – you will gain the skills to make smart marketing decisions.

This degree will prepare you to communicate with different target audiences, develop strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Recommended study pattern

Note: The program structure is subject to change at any time. (Information correct as at October 2023)

Year 1

• Business and Society or Elective (BUSS 1067)
• Marketing Principles: Trading and Exchange (MARK 1018)
• Business Law (LAWS 1019)
• Quantitative Methods for Business (MATH 1075) or Accounting for Business ACCT 1011
• Consumer Behaviour (MARK 1016)
• Principles of Economics (ECON 1010)
• Marketing Analytics (MARK 2034)
• Elective 1*

Year 2

• Professional Development in Marketing (MARK 1017)
• Marketing Elective 2^
• Market Research (MARK 2035)
• Retailing (MARK 2036)
• Advertising (MARK 2033)
• Business Intelligence (INFS 2038)
• Entrepreneurship for Social and Market Impact (BUSS 2086)
• Management and Organisation (BUSS 2081)

Year 3

• Strategic Management (BUSS 3097)
• Elective 3^
• Branding (MARK 3020)
• Essentials of Marketing Planning (MARK 3021)
• Integrated Marketing (MARK 3022)
• Elective 4^
• International Business Environment (BUSS 2080)
• Elective 4 (Advanced)^

^ One elective in the final year is required to be at an advanced level and must be chosen from the suggested electives list for this degree. Other electives may be chosen from the UniSA Online electives list. Course pre-requisites must be satisfied.

*Recognition for prior learning (RPL) may be granted for this subject to students who have completed relevant work experience as per the UniSA Online RPL framework. Further credit will be assessed in line with the UniSA RPL policy.

Award requirements

Students must complete 24 subjects including 4 electives.

Choose your subjects

Electives

Suggested Electives

• Managing Decision Making - BUSS 3095
• International Management Ethics and Values - BUSS 3094
• Managing the Employment Relationship - BUSS 3090
• Organisational Leadership - BUSS 3096
• Organisational Entrepreneurship - BUSS 3108

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $42,875

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

The University of South Australia (UniSA) is ranked as one of the best young universities in the world, and is the number one university in Australia for graduate employability. UniSA offers over 200 world-class degrees that are informed by industry and delivered with a highly practical approach to teaching and learning, and is a valuable partner with Open Universities Australia.

Learn more about UniSA.

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QS World University Ranking 2025, within Australia:

22

Times Higher Education World University Ranking 2025, within Australia:

22

This UniSA Online degree is currently available for Commonwealth supported students.

Applicants are required to fulfil at least one of the following requirements with a competitive result and meet any other academic requirements for the program:

• successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
• completed an award from a registered training organisation at Certificate IV level or above
• passed a UniSA Online literacy and numeracy test and have relevant work experience
• completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification
• completed a UniSA Foundation Studies Program or equivalent
• qualified for Special Entry

Students who do not meet these criteria can start studying now by enrolling in the subjects below. Students will be eligible to apply upon successful completion of four subjects and all subjects will be credited towards the degree.

• MARK1018 Marketing Principles: Trading and Exchange
• MARK1017 Professional Development in Marketing
• MATH1075 Quantitative Methods for Business

UniSA Online offers four start dates throughout the year so you can apply as soon as you’re ready. As part of your application, UniSA Online will share information about the next available study period for this program.

If you have previous work experience, or have studied before, you could fast-track your studies by reducing the time it takes to complete your degree.