Bachelor of Business (Marketing)

Discover how to grow brands and create impactful marketing strategies with Adelaide University’s 100% online Bachelor of Business (Marketing).

Learn key topics essential to business and build your knowledge in areas such as consumer behaviour, advertising, market research and retailing. Complete a professional development course and create a personalised career plan based on your interests and goals.

Develop your skills across branding, integrated marketing and strategic management, then gain hands-on experience through a virtual industry internship in your final year. You’ll also uncover the world of social media including how to write engaging content, create content calendars and design social media schedules to connect with audiences.

Embrace the rise of digital technology to help global businesses reach their goals and drive sales with Adelaide University’s 100% online Bachelor of Business (Marketing).

Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Understand the science behind how buyers behave and brands grow, so you can use marketing insights and metrics to improve performance.

You’ll graduate with the creativity and analytical skills to think strategically and make evidence-based marketing decisions. This versatile degree will equip you for a wide range of roles in business and marketing.

Recommended study pattern

Year 1

UO Critical Approaches to Online Learning (SOCI3014) - Or program elective

UO Business Law (LAWS1018)

UO Marketing Principles: Trading and Exchange (MARK1013)

UO Business and Society (BUSI1018) Or program elective - Business

UO Principles of Economics (ECON1010)

UO Consumer Behaviour (MARK1011)

UO Marketing Analytics (MARK2009)

Core selective courses

Year 2

UO Professional Development in Marketing (MARK1012)

UO Market Research (MARK2010)

UO Retailing (MARK2011)

Core selective courses - Marketing

UO Management and Organisation (BUSI2019)

UO Entrepreneurship for Social and Market Impact (BUSI2021)

UO Business Intelligence (INFO2022)

UO Advertising (MARK2008)

Year 3

UO Strategic Management (BUSI3033)

UO Branding (MARK3010)

UO Essentials of Marketing Planning (MARK3011)

Program electives - Business Level 3

UO International Business Environments (IBUS3008)

UO Integrated Marketing (MARK3012)

Program electives - Business Level 3

Program electives - Business Level 3

Program electives

UO Critical Approaches to Online Learning (SOCI3014)

Elective 1

Program electives - Business

UO Accounting for Business (UO Financial Accounting 1)

UO Financial Accounting 1 (UO Financial Accounting 2)

UO Financial Accounting 2 (UO Management Accounting)

UO Management Accounting (UO Auditing Theory and Practice)

UO Auditing Theory and Practice (UO Contemporary Issues in Accounting)

UO Contemporary Issues in Accounting (UO Financial Accounting 3)

UO Financial Accounting 3 (UO Sustainability Accounting and Reporting)

UO Sustainability Accounting and Reporting (UO Financial Markets and Institutions)

UO Financial Markets and Institutions (UO Personal Finance)

UO Personal Finance (UO Introduction to Financial Planning)

UO Introduction to Financial Planning (UO Business Finance)

UO Business Finance (UO Applied Financial Planning)

UO Applied Financial Planning (UO Estate Planning)

UO Estate Planning (UO Portfolio and Fund Management)

UO Portfolio and Fund Management (UO Risk Management and Insurance)

UO Risk Management and Insurance (UO Superannuation)

UO Superannuation (UO International Currency and Banking Markets)

UO International Currency and Banking Markets (UO Business and Society)

UO Business and Society (UO Exploring Digital Technology in Business)

UO Exploring Digital Technology in Business (UO Introduction to Digital Disruption in Business)

UO Introduction to Digital Disruption in Business (UO Career Development in Business)

UO Career Development in Business (UO Designing Digital Solutions)

UO Designing Digital Solutions (Business International Study Tour)

Business International Study Tour (UO Organisational Behaviour)

UO Organisational Behaviour (UO Management and Organisation)

UO Management and Organisation (UO Project Management: Principles and Strategies)

UO Project Management: Principles and Strategies (UO Entrepreneurship for Social and Market Impact)

UO Entrepreneurship for Social and Market Impact (UO Digital Solution Methodologies)

UO Digital Solution Methodologies (UO Digital Business Solutions)

UO Digital Business Solutions (UO Digital Business Value)

UO Digital Business Value (UO Managing the Employment Relationship)

UO Managing the Employment Relationship (UO Strategic Human Resource Management)

UO Strategic Human Resource Management (UO International Management Ethics and Values)

UO International Management Ethics and Values (UO Managing Decision Making)

UO Managing Decision Making (UO Organisational Leadership)

UO Organisational Leadership (UO Strategic Management)

UO Strategic Management (UO Strategic Financial Analysis)

UO Strategic Financial Analysis (UO Organisational Entrepreneurship)

UO Organisational Entrepreneurship (UO Business Internship 30 Days)

UO Business Internship 30 Days (UO Business Practicum)

UO Business Practicum (UO Solving Business Challenges)

UO Solving Business Challenges (UO Virtual Industry Internship)

UO Virtual Industry Internship (UO Applying Digital Technologies in Business)

UO Applying Digital Technologies in Business (UO Delivering Digital Transformation)

UO Delivering Digital Transformation (UO Leading Digital Innovation)

UO Leading Digital Innovation (UO Prototyping a Digital Solution)

UO Prototyping a Digital Solution (UO Principles of Economics)

UO Principles of Economics (UO Macroeconomics)

UO Macroeconomics (UO Economic Analysis of Business Decisions)

UO Economic Analysis of Business Decisions (UO Empirical Business Analysis)

UO Empirical Business Analysis (UO Growth Development and the Macroeconomy)

UO Growth Development and the Macroeconomy (UO Economics of Public Policy)

UO Economics of Public Policy (UO International Economics)

Program electives - Business Level 3

UO Auditing Theory and Practice (ACCT3003)

UO Contemporary Issues in Accounting (ACCT3004)

UO Financial Accounting 3 (ACCT3005)

UO Sustainability Accounting and Reporting (ACCT3006)

UO Applied Financial Planning (BAFI3008)

UO Estate Planning (BAFI3009)

UO Portfolio and Fund Management (BAFI3010)

UO Risk Management and Insurance (BAFI3011)

UO Superannuation (BAFI3012)

UO International Currency and Banking Markets (BAFI3013)

UO Digital Business Solutions (BUSI3025)

UO Digital Business Value (BUSI3026)

UO Managing the Employment Relationship (BUSI3028)

UO Strategic Human Resource Management (BUSI3029)

UO International Management Ethics and Values (BUSI3030)

UO Managing Decision Making (BUSI3031)

UO Organisational Leadership (BUSI3032)

UO Strategic Management (BUSI3033)

UO Strategic Financial Analysis (BUSI3034)

UO Organisational Entrepreneurship (BUSI3035)

UO Business Internship 30 Days (BUSI3036)

UO Business Practicum (BUSI3037)

UO Solving Business Challenges (BUSI3040)

UO Virtual Industry Internship (BUSI3041)

UO Economics of Public Policy (ECON3007)

UO International Economics (ECON3008)

UO Digital Technologies in Tourism, Events and Hospitality (HOSP3006)

UO Sustainable Tourism Destination Management (HOSP3007)

UO Tourism, Events and Hospitality Industry Research Project (HOSP3008)

UO Branding (MARK3010)

UO Essentials of Marketing Planning (MARK3011)

UO Integrated Marketing (MARK3012)

UO Digital Marketing (MARK3013)

Award requirements

Students must complete 24 subjects including 5 electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $51,417

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Adelaide University is Australia’s new major university, delivering an accessible, contemporary and future-focused teaching and learning experience.

Adelaide University’s range of 100% online undergraduate and postgraduate programs is designed by experts and shaped by industry, with world-class research informing your learning. Experience flexible study, tailored student support when you need it, and on-demand learning resources. Join a vibrant community of online learners and launch your next move.

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QS World University Ranking 2026, within Australia:

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10

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

• Completion of an Adelaide University approved enabling, pathway or bridging program; OR
• A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
• Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
• Qualify for special entry.

English language entry requirements for International students only.

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5

IELTS Reading 6

IELTS Listening 6

IELTS Speaking 6

IELTS Writing 6

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