Course results for Public relations Subjects

Ever wondered how organisations control their public image? In this introduction to PR, you’ll debunk the myths others hold about the industry while covering fundamental theory. Understand why organisations represent themselves the way they do.

Refresh your approach to persuasive writing. Look back at the history of writing material for public settings. Question the form’s ethical considerations. Funnel this knowledge into a future role in public relations, creative industries or government.

Learn how to approach crisis and issues communication within business and public relations contexts. Consider the role of social media. Read case studies like Hurricane Katrina. Alert yourself to risk communication principles and build response plans.