$2,625 $0
Your upfront cost: $0
Duration
14 weeks
Study method
100% Online
Available loans
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 06 Feb 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
Learn more about UTAS.
QS Ranking 2022
18
Times Higher Education Ranking 2022
23
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Subject details
-
- Refer to Mylo for study topics
In order to enrol in this subject, you must be accepted into one of the following degrees:
Core
- TAS-SCM-GDI-2022
- TAS-SCM-GDI-2023
Additional requirements
No additional requirements
The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.
- Publication and Content Report (20%)
- Journalism and Reflexive Essay (40%)
- Media Release and Report (40%)
Current study term: 05 Feb 23 to 16 Apr 23
Check the learning management system (LMS) of your university for textbook details.