Introduction to Strategic Communication

• • Topics to be confirmed prior to subjects commencement.

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• TAS-SCM-GDI-2022

Additional requirements

No additional requirements

The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

• Publication and content report (20%)
• Journalism and reflexive essay (40%)
• Media Release (40%)