Introduction to Strategic Communication
Your upfront cost: $0
- 06 Feb 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
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Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
Upon completion of this subject, the student should be able to:
- Critically evaluate media content using media and communication concepts and methods.
- Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
- Effectively and ethically communicate in a variety of scholarly and professional formats.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.
- Refer to Mylo for study topics
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.
- Publication and Content Report (20%)
- Journalism and Reflexive Essay (40%)
- Media Release and Report (40%)
Current study term: 05 Feb 23 to 16 Apr 23
Check the learning management system (LMS) of your university for textbook details.