Introduction to Strategic Communication
PostgraduateTAS-HEJ5112026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 15 Feb 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $3,039
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Introduction to Strategic Communication
About this subject
Upon completion of this subject, the student should be able to:
- Critically evaluate media content using media and communication concepts and methods.
- Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
- Effectively and ethically communicate in a variety of scholarly and professional formats.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.
- Introduction to Strategic Communication
- The Creation of News
- Researching, Writing & Interviewing
- Social Media: Platforms & Technologies
- Media Releases + News Jacking
The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.
- Publication and Content Report (20%)
- Journalism and Reflexive Essay (40%)
- Media Release and Report (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
To enrol in this subject, you must be admitted into a degree.
Additional requirements
- Other requirements - Teaching Arrangement: Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.