Introduction to Strategic Communication
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Upon completion of this subject, the student should be able to:
- Critically evaluate media content using media and communication concepts and methods
- Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives
- Effectively and ethically communicate in a variety of scholarly and professional formats
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication
- Topics to be confirmed prior to subjects commencement.
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.
- Publication and content report (20%)
- Journalism and reflexive essay (40%)
- Media Release (40%)