Open Universities Australia

Student Hub home

Plan and enrol

Statements

Manage your studies

Manage your account

Study essentials

Key dates

Access LMS

Get support

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

Crisis and Disaster Communication

Public Writing

Content Creation for Media

Public Relations Theory and Practice

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this subject, you will learn about the role of festivals, open days, street fairs and other events in contemporary civic life and how they contribute to the culture and economy of towns and cities around the world. From concept to producing a fully-costed proposal, you will develop a detailed understanding of the professional activities required to plan and execute an event, including budgeting, programming and promotion.

Arts and Cultural Events

The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

Introduction to Strategic Communication

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.

Public Relations

University of Tasmania Public relations Subjects | Open Universities Australia

Search thousands of courses and degrees by leading Australian universities

Course results for University of Tasmania Public relations Subjects

Need help choosing a course?

Related searches

Keep track of your favourites

Create an account