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13 6736

Study online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

In Tasmania, our vibrant arts and cultural calendar includes MOFO and Dark MOFO, Ten Days on the Island, and Beaker Street. In this subject, you will learn about the role of festivals, open days, street fairs and other events in contemporary civic life and how they contribute to the culture and economy of towns and cities around the world. From concept to producing a fully-costed proposal, you will develop a detailed understanding of the professional activities required to plan and execute an event, including budgeting, programming and promotion. This subject includes a non-compulsory field trip.

Arts and Cultural Events

The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

Introduction to Strategic Communication

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This subject will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This subject will equip you with the skills to interact professionally with senior executives, media and other stakeholders.

Public Relations

University of Tasmania Public relations Subjects | Open Universities Australia

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