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Study undergraduate media & communication online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

Academic Writing

English Writing: Grammar and Composition

Professional Communication

The Photo Essay: Storytelling with Image and Text

English: Creative and Critical Reading

Communicating Sustainability

International Business Communication

The World of Children's Books

Media, Self, Identity

Writing for Performance

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The course is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Use social media to reach more customers. You’ll learn how to design and deliver online marketing campaigns using digital advertising tools. Explore Facebook, Instagram, TikTok, and more! You’ll also cover SEO plus paid search and eDMs.

Digital and Social Media Marketing

This subject introduces you to methods of close reading, formal analysis, and creative writing. We work on developing strategies to analyse literary texts and screen texts in detail, to break them down into their component parts, and explain how they work to generate complex meanings. We look closely at how texts are made: from the rhythms of poetry, to the angles of film, and the world-building of novels. As well as critical skills, this subject engages your imaginative and creative skills in response to different narrative forms and genres. When you successfully complete this subject, you will have gained a foundational vocabulary and developed core skills on which to base further studies in English and Writing.

In this subject you will develop your ability to communicate in written form in a university environment. You will gain the skills and develop strategies to plan and write academically. In particular, you will analyse assignment tasks, learn how to structure an essay, draw on your critical thinking skills, and synthesise multiple academic sources and reference these in-text.

Learn how to write like a university student. Academic writing skills are essential for successful essays, exams, reports, and more. You’ll cover the entire writing process—including planning, drafting, referencing, and editing.

This subject introduces the skills of academic writing by examining broad conventions. In this subject you will learn how to analyse assessment questions, plan and structure essays, build an academic language set, and write for the academic environment. To enable you to practise and apply your writing skills, you will complete individual journal pieces and an essay. This core subject in the University Preparation Program uses a series of micro themes to develop critical writing and research skills and to provoke interest in a range of disciplines. This introductory subject will prepare you for UPP026 (Academic Writing) and Associate Degree or Bachelor Degree writing.

Writing in Practice

This subject introduces you to effective professional communication techniques and practices applicable to the workplace and study. You will learn about the foundations of communication, the various communication styles, professional etiquette, and different types of communication behaviours. A central focus of this subject is for you to understand your own style, and gain an awareness of how you communicate and how others might feel based on how you behave and interact. In addition, you will explore a range of barriers and enablers to effective communication, and develop strategies such as active listening, conflict resolution, and giving and receiving feedback. You will practice, and be assessed on, effective communication in groups and in a simulated environment. This will include participation in role plays, interviewing others, presenting ideas, and completing various group and individual activities.In conjunction with the discipline theory, this subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to:- a range of methods, tools, techniques and approaches to practice- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations- ways of understanding problems and developing solutions through active inquiry.

Communicate like a pro at work and during your studies. You’ll cover active listening, feedback, and conflict resolution. Get to know your communication strengths. Tackle barriers to effective communication. Write, present, and influence with style.

In this subject, you are provided the opportunity to employ skills developed across a range of University Preparation subjects to complete a guided research project. Using techniques in research, analysis, problem-solving, reflection, and academic communication, you will investigate a topic of your choosing, undertake academic investigation of the key issues or challenges involved and, finally, produce an evidence-based analysis and argument expressing your perspective. The research and writing skills developed and practised in this subject apply to a diverse range of disciplinary environments, from the humanities to the sciences.

UPP Project A

Language is what makes us human. It influences our thoughts and affects our lives in even more ways that we might expect. In this advanced subject, students are introduced to the most important and strongly debated issues in the psychology of language. Lecture topics include the distinctive features of human language as a system of communication, language structure, acquisition and development, the understanding and production of speech (and what happens when these processes go wrong), the development of reading and spelling, and how the social and cultural environment can influence how language is used.

Psychology of Language

Students can develop the fundamental written and verbal communication skills necessary for effective communication in both business careers and academic studies in this subject. As such, the focus of it is two-fold; firstly, developing your personal communication skills and secondly also giving you a better understanding of the significant role of international business communication in the workplace.

Are you an aspiring teacher, librarian, writer or publishing professional? Or are you just fascinated by writing for young people? This subject explores the diverse and challenging world of writing for children and young adults. Through a variety of genres—such as picture books, graphic and prose novels, and short stories—you will investigate how books for young people deal with the big themes of growing up and living in a changing and challenging world. This subject examines: different perspectives on the values and challenges of books for young people;· the distinctive logics and practices of creative writing for young people; and, current themes and debates in the study of children’s literature. Through weekly writing exercises and extended research and analytical projects, you will learn what it takes to publish, write, and critique works for young audiences.

English Writing introduces students to, and consolidates their knowledge of, the conventions of English grammar and composition. The subject focuses on fashioning the skills required of an academic writer. The subject covers:• the processes and mechanics of academic writing;• grammar, syntax, voice, punctuation, and usage; and• sentence, paragraph, and essay structure.

University of Tasmania Undergraduate Media & communication Subjects | Open Universities Australia

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