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Study online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Develop solid foundations in modern business with La Trobe&#39;s Bachelor of Business.In this flexible degree, you&#39;ll explore all our business disciplines in your first year before choosing from one of ten majors. You&#39;ll also have the option to pair your major with complementary study from another discipline through minors and optional second majors.By completing La Trobe&#39;s Bachelor of Business, you will:<ul><li>gain real-world experience with industry leaders through internships and work placements</li><li>fit study around your life with the flexibility to study online, on campus or a mix of both, with four majors available to study online, alongside open access majors and minors</li><li>develop a blended fundamentals and technical skillset in leadership, communication, critical thinking, digital literacy, business structures, modern business software, business strategies and more</li><li>choose from one of ten majors: agribusiness, digital business, economics, event management, finance, human resource management, international business, management, marketing, and tourism and hospitality</li><li>depending on your choice of major, graduate ready to apply for accreditation with the Australian Marketing Institute (AMI).</li></ul>

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

Bachelor of Business

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

In today&#39;s data-driven business landscape, organizations are increasingly adopting data-driven decision making as the core of their decision-making processes. This customer analytics subject explores the transformative potential of marketing analytics in improving decision making. By engaging with various marketing metrics and models, students will develop the essential skills to identify challenges, analyze data, and devise optimal solutions for diverse marketing scenarios. This comprehensive subject delves into the fundamental principles of customer analytics and its practical application in organizational contexts. Students will gain a comprehensive understanding of key concepts such as customer segmentation, customer profiling, and customer behavior analysis, all of which play a crucial role in enabling the successful implementation of marketing strategies. Real-world case studies will provide students with hands-on experience in using customer analytics tools, allowing them to refine their proficiency in utilizing these tools effectively. Moreover, this subject fosters critical thinking abilities, empowering students to navigate customer-centric work environments with skill and adaptability.

Customer Analytics

La Trobe University Marketing Subjects | Open Universities Australia

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