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Undergraduate | LTU-BUS2002-2023

Customer Analytics

Study method

100% online

Assessments

100% online

Entry requirements

Prior study needed

Duration

12 weeks

Start dates

  • 31 July 2023

Price from

$1,037

Upfront cost

$0

HECS-HELP and FEE-HELP available

About this subject

What you'll learn

Demonstrate how the customer data analytics can be used in observing customer life cycles and customer behaviours.

Select the appropriate analytics tools for customer analytics tasks including customer segmentation and profiling, churn analysis and prediction, target-marketing analysis.

Analyse and evaluate a few customer analytics techniques for a variety of business problems.

    • Customer analytics.
    • Text analytics.
    • Sentiment analysis.
    • Social network analysis.
    • Customer segmentation.
    • Customer acquisition analysis.
    • Customer retention and churn analysis.
  • This subject provides you with a broad introduction to the study of customer analytics for business. It provides you with an understanding of customer analytics concepts and application in business enterprises such as customer segmentation, customer profiling and customer behaviour, that are prominent in supporting the digital marketing implementation of a company. The subject will expose you to the use of customer analytics tools in a real case study scenario. In this subject you will develop skills in exercising customer analytics tools as well as critical thinking when working in a customer centric working environment.

    • One case study of customer analytics of a real company using tools (1000-word equivalent) (20%)
    • Formative Skill Assessment (Not centrally administered) (2000-word equivalent) (50%)
    • Five practical demonstrations on customer analytics in workshops worth 10% (500-word equivalent) and a written report worth 20% (1000-word equivalent) (30%)
  • For textbook details check your university's handbook, website or learning management system (LMS).

  • The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.

    Learn more about La Trobe.

    Explore La Trobe courses.

    QS Ranking 2023: 20

    Times Higher Education Ranking 2023: 16

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

Additional requirements

No additional requirements

What to study next?

Once you’ve completed this subject it can be credited towards one of the following degrees

La Trobe University logo

UndergraduateLAT-TEC-DEG

Bachelor of Information Technology

La Trobe University logo

UndergraduateLAT-BUS-DEG

Bachelor of Business

La Trobe University logo

UndergraduateLAT-ART-DEG

Bachelor of Arts

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UndergraduateLAT-PYS-DEG

Bachelor of Psychological Science

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UndergraduateLAT-CYS-DEG

Bachelor of Cybersecurity

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