Undergraduate | LTU-BUS2002-2023
Customer Analytics
Study method
100% online
Assessments
100% online
Entry requirements
Prior study needed
Duration
12 weeks
Start dates
- 31 July 2023
Price from
$1,037
Upfront cost
$0
About this subject
What you'll learn
Demonstrate how the customer data analytics can be used in observing customer life cycles and customer behaviours.
Select the appropriate analytics tools for customer analytics tasks including customer segmentation and profiling, churn analysis and prediction, target-marketing analysis.
Analyse and evaluate a few customer analytics techniques for a variety of business problems.
- Customer analytics.
- Text analytics.
- Sentiment analysis.
- Social network analysis.
- Customer segmentation.
- Customer acquisition analysis.
- Customer retention and churn analysis.
This subject provides you with a broad introduction to the study of customer analytics for business. It provides you with an understanding of customer analytics concepts and application in business enterprises such as customer segmentation, customer profiling and customer behaviour, that are prominent in supporting the digital marketing implementation of a company. The subject will expose you to the use of customer analytics tools in a real case study scenario. In this subject you will develop skills in exercising customer analytics tools as well as critical thinking when working in a customer centric working environment.
- One case study of customer analytics of a real company using tools (1000-word equivalent) (20%)
- Formative Skill Assessment (Not centrally administered) (2000-word equivalent) (50%)
- Five practical demonstrations on customer analytics in workshops worth 10% (500-word equivalent) and a written report worth 20% (1000-word equivalent) (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Times Higher Education Ranking 2023: 16
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Additional requirements
No additional requirements
What to study next?
Once you’ve completed this subject it can be credited towards one of the following degrees
UndergraduateLAT-TEC-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
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