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Services Marketing

Postgraduate | TAS-BMA606 | 2024

Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Services Marketing

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain theories and concepts related to the service sector and how to distinguish the unique characteristics of services.
    2. Apply specific marketing and management principles and practices to manage service firms
    3. Develop strategies to build and enhance the service brands

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

  • TAS-FIN-MAS-2024 - Master of Finance

Prior study

To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo

PostgraduateTAS-FIN-MAS

Master of Finance

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