Market and Audience Research

About this subject

• What you'll learn

  By the end of this 12-week subject, you'll be able to:

  1. Formulate high-quality research problems definition. 
  2. Compare and contrast the differences between qualitative and quantitative research techniques. 
  3. Apply theoretical marketing research knowledge to practical situations.
  4. Utilise technical tools to analyse and present research findings to key stakeholders as identified in the client brief. 
  5. Demonstrate sound analytical, problem- solving and communication skills. 

• Topics covered

• Description

• Assessments

• Textbooks

• About Torrens University Australia

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

• TUA-BIZ-DIP-2026 - Diploma of Business
• TUA-BUA-DIP-2026 - Diploma of Business (Accounting)

Prior study

You must have successfully completed the following subject(s) before starting this subject:

• TUA-MKT101A-Marketing Fundamentals

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.