Marketing Fundamentals

About this subject

• What you'll learn

  By the end of this 12-week subject, you'll be able to:

  1. Describe the marketing concept.
  2. Outline and apply the elements of the marketing process.
  3. Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.
  4. Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. 
  5. Describe key marketing metrics used to evaluate the effectiveness of a marketing plan. 

• Topics covered

• Description

• Assessments

• Textbooks

• About Torrens University Australia

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

• TUA-DFM-DIP-2026 - Diploma of Fashion Marketing and Enterprise

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.