Bachelor of Media and Communication with a major in Media Studies

Key Learnings include:

1. Professional Communication: Build your skills and confidence as a professional communicator.
2. Intercultural Communication: Learn how to effectively communicate within a multi-cultural society.
3. Campaign Planning: Create engaging PR strategies and implement campaigns across multiple platforms.
4. Writing: Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
5. Digital Communities: Explore how social media and online communities impact how we communicate with each other.
6. Multi-Media: Fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies.
7. Global Media: Gain an understanding of how globalisation has impacted the media industries.

Captivate your audience

Taught by industry professionals, the Bachelor of Media and Communication with a major in Media Studies will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.

You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media. With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Final year students in the Media Studies major will undertake an internship in a professional media and communications role or create a major project of their choosing. This will give you a head start in your career upon graduation.

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Media and Communications with a major in Media Studies, including five core units, eight media studies major units and 11 electives.

Core Units

Learning and Communicating Online (COM10003)

Introduction to Media Studies (MDA10001)

Global Media Industries (MDA10008)

Communicating with Data (MDA10012)

Content Creator Lab (MDA10018)

Media Studies Major Units

Social Media Strategy (MDA10015)

Digital Communities, Digital Selves (MDA10013)

Screen Franchising and Innovation (MDA20007)

Business of Media and Entrepreneurship (MDA20028)

Media Analytics and Visualisation (MDA20026)

Media and Communications Project A (MDA30006)

Global Screen Studies: Beyond Hollywood (MDA30011)

Researching Social Media Publics (MDA30012)

Complete eleven (11) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units.

Award requirements

To qualify for the award of Bachelor of Media and Communication students must complete 300 credit points comprising of:

Introductory Studies:

• Four (4) Core Units of Study (50cp)
• One (1) online core unit of study (12.5cp)*
• Eight (8) units of study from one of the following Media and Communication majors: Advertising, Media Studies or the Public Relations major.

*Students may not complete more than 125 cps (normally 10 units) at Introductory Level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternate.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

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Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.

Credit for Prior Learning

If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your previous studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.