Bachelor of Business with a major in Sports Management

What you’ll learn

1. Marketing and consumer experience: Learn key marketing concepts, consumer behaviour, and how marketing connects with other business areas.
2. Future of Sports: Dive into disruptive trends like digitalisation, innovation, and the evolving impact on the industry, and examine how these changes reshape everything from business models to fan experiences.
3. Leading Sport Organisations: Focus on governance, legal structures, and the roles of both paid leaders and voluntary boards, while exploring key issues like board performance and dual leadership dynamics.
4. Sport Business Analytics: Master the world of numbers in sports, with data-driven decision-making to optimize everything from match performance to fan experiences, sponsorships, and more!

Be part of the future of sport.

Become a key player in sport and join a multibillion-dollar industry. In this unique course, you will learn how to manage sporting clubs and facilities, organise events, run sport organisations and develop community initiatives that promote healthy living.

Learn the ins and outs of sports management, including finance, administration, and law, while developing strategies to build healthier communities through sport.

Taught by experts, the Bachelor of Business with a major in Sports Management gives you the skills to analyse data and trends, keeping you ahead of the game in the fast-paced sports world.

Your assignments are based on Swinburne research with partners such as Richmond Football Club, the Australian Football League, Tennis Australia, as well as government, agencies and sport technology start-ups. Gain hands-on experience in your Industry Consulting Project, where you’ll work on a project for a real client and start building your network.

Recommended study pattern

To be awarded the Bachelor of Business with a major in Sports Management, you must complete 24 units in total made up of:

Core units

Learning and Communicating for Innovative Business Practice (COM10011)

Contemporary Management Principles (MGT10001)

Marketing and the Consumer Experience (MKT10009)

Financial Information for Decision-Making (ACC10007)

Economics for Business Decision-Making (ECO10005)

Business Digitalisation (INF10024)

Business Consulting Project (BUS30032)

Core Business Practice units

You must complete one (1) of the following:

Planning for Career Success (CAR10001)

Sustainable Business Practice (BUS30031)

Sports Management Major units

Business for Sustainability, Social Change & Impact (BUS10014)

The Sports Industry (SPO10001)

Building Sport Brands (SPO20001)

Sport Business Analytics (SPO20003)

Sport, Media & Technology (SPO20004)

Leading Sport Organisations (SPO30001)

Future of Sport (SPO30003)

Sport & Sustainability (SPO30004)

Electives

Complete eight (8) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units.

Award requirements

To qualify for the award of Bachelor of Business (Sports Management) students must complete 300 credit points comprising of:

• Eight [8] core units of study (100 credit points)
• Eight [8] units of study from the Sports Management discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $52,197

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Study on your own terms with this forward-thinking university.

It offers a wide range of study options, from pre-apprenticeships, undergraduate, postgraduate and PhDs, including online degrees with Open Universities Australia. Swinburne is known for career-oriented education and encouraging lifelong learning.

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QS World University Ranking 2026, within Australia:

19

Times Higher Education World University Ranking 2026, within Australia:

15

Applicants are required to meet one of the following minimum entry requirements:

• A completed or partially completed tertiary qualification (e.g. relevant Certificate IVs, Diploma, Advanced Diploma, Associate Degree, incomplete or complete Bachelor’s degree); or
• 4+ years of relevant work experience; or
• Recent Year 12 Victorian Certificate of Education (VCE) or equivalent completion, with the required English study score.

Credit for Prior Learning

If you have completed recent prior studies, you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.

Credit for prior learning evaluates your prior studies related to your chosen subjects.

This is assessed on a case-by-case basis, where every applicant is assessed individually.