Bachelor of Business (Tourism, Events and Hospitality Management)

Explore how to create large-scale events and contribute to economic and community development with the 100% online Bachelor of Business (Tourism, Events and Hospitality Management) from Adelaide University.

Begin with core business courses such as economics, marketing and strategic thinking, then delve into specialised areas like event design and planning, destination management and hospitality. Align your studies to your career interests by choosing from a range of electives including digital marketing, communication and media, consumer behaviour and marketing analytics.

Build hands-on skills and valuable connections through an industry-based research project and virtual internship. Prepare to challenge limits and make a meaningful impact on local and international communities.

Learn how to use events strategically and develop a transferable skill set in high demand throughout the tourism and hospitality sectors.

Designed and delivered by expert academics, this 100% online degree blends essential business theory with key topics to provide insights across the visitor economy landscape. Discover the world and your own backyard with a flexible and dynamic curriculum. Explore how to design experiences and products, the effects of tourism on Indigenous communities, and the impact of digital innovation on industries.

As the tourism, events and hospitality industries continue to grow, you’ll graduate equipped for a diverse range of roles and employment opportunities.

Recommended study pattern

Year 1

UO Foundations of Event Management (HOSP2008)

UO Fundamentals of Global Tourism & Hospitality (HOSP1003)

UO Marketing Principles: Trading and Exchange (MARK1013)

UO Critical Approaches to Online Learning (SOCI3014)

UO Accounting for Business (ACCT1005)

UO Career Development in Business (BUSI1030)

UO Principles of Economics (ECON1010)

UO Business and Society (BUSI1018)

Year 2

UO Business Intelligence (INFO2022)

UO Experiential Product Design for Tourism, Events and Hospitality (HOSP2007)

UO Management and Organisation (BUSI2019)

UO Managing Hospitality Operations (HOSP2009)

UO Business Law (LAWS1018)

UO Entrepreneurship for Social and Market Impact (BUSI2021)

UO Eventful Cities and Event Leveraging (HOSP2006)

UO Communication and Media (COMM1008) -Elective

Year 3

UO Digital Technologies in Tourism, Events and Hospitality (HOSP3006)

UO Business Practicum (BUSI3037)

UO Digital Marketing (MARK3013) -Elective

UO Introduction to Digital Media (MDIA1013) -Elective

UO Introduction to Social Media (COMM1009) -Elective

UO Organisational Entrepreneurship (BUSI3035) -Elective

UO Project Management: Principles and Strategies (BUSI2020) -Elective

UO Public Relations: Theory and Practice (MARK1014) -Elective

UO Strategic Management (BUSI3033)

UO Sustainable Tourism Destination Management (HOSP3007)

UO Tourism, Events and Hospitality Industry Research Project (HOSP3008)

UO International Business Environments (IBUS3008)

UO International Management Ethics and Values (BUSI3030) -Elective

UO Managing Decision Making (BUSI3031) -Elective

UO Consumer Behaviour (MARK1011) -Elective

UO Market Research (MARK2010) -Elective

UO Marketing Analytics (MARK2009) -Elective

UO Virtual Industry Internship (BUSI3041) -Elective

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $50,016

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

Adelaide University is Australia’s new major university, delivering an accessible, contemporary and future-focused teaching and learning experience. Adelaide University’s range of 100% online undergraduate and postgraduate programs is designed by experts and shaped by industry, with world-class research informing your learning. Experience flexible study, tailored student support when you need it, and on-demand learning resources. Join a vibrant community of online learners and launch your next move.

Learn more about Adelaide University.

Explore Adelaide University courses.

QS World University Ranking 2026, within Australia:

8

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

• Completion of an Adelaide University approved enabling, pathway or bridging program; OR
• A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
• Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
• Qualify for special entry.

English language entry requirements for International students only.

In addition, international students who speak English as an additional language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at Adelaide University. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.

IELTS Overall 6.5

IELTS Reading 6.0

IELTS Listening 6.0

IELTS Speaking 6.0

IELTS Writing 6.0