Bachelor of Business (Marketing)
Undergraduate | USQ-MRK-DEG | 2024
Express your creativity in the business world
A marketing specialisation where you cover the business fundamentals and explore creative solutions. You’ll also get technical with digital channels and data. Innovate and think about connecting customers to products and services.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 3 years full time or part time equivalent
- Total subjects
- 24
- Price from
- $48,969
- Available loans
- Australian Higher Education Loan Program (HELP)
- CSP available
- Yes
Bachelor of Business (Marketing)
About this degree
Upon successful completion of the program, students will be able to:
1. Work autonomously and collaboratively to contribute to organisational initiatives by selecting and applying relevant theory to analyse and generate solutions to dynamic issues and changing landscapes.
2. Evaluate inputs from various sources and stakeholders to ensure that the interests of others, including organisational, societal, environmental, and professional expectations, are recognised.
3. Evaluate digital technologies, mechanisation, computerisation, and/or automation to support current and future business processes in the relevant domain of specialist expertise.
4. Communicate broad-level specialist advice to others to build professional credibility.
5. Exercise professional judgement using critical and reflective thinking and self-directed learning to continue developing as a self-reliant, ethical, and responsible professional.
6. Leverage a well-developed professional identity by exhibiting the human capabilities and knowledge demanded by modern organisations.
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace. At UniSQ you will learn relevant marketing theories and principles in a real-world context through using case studies and applied activities, whilst working alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
Recommended study pattern
The Enrolment Pattern for this program will be updated soon. In the meantime, please submit your contact details below for us to reach out and discuss the program further.
Award requirements
Completion of 24 units as outlined in the Recommended Study Pattern section.Exit points
Diploma of Business (after successful completion of 8 approved courses). Associate Degree of Business (after successful completion of 16 approved courses)As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.
Learn more about USQ.
Explore USQ courses.
- QS Ranking 2024:
- 24
- Times Higher Education Ranking 2024:
- 24
How to apply
University of Southern Queensland manages enquiries and applications for this degree.
Complete your details and we'll make sure your enquiry is sent to University of Southern Queensland who will contact you to discuss this degree.
Don't worry, we're still here to help you - you'll receive a personalised follow-up from an Open Universities Australia student advisor to make sure you have found the right degree for you.
Entry requirements
ATAR/Selection Rank + English Language Proficiency
Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Career opportunities
As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.
Career outlook
- Advertising and Marketing Professionals:
- $75K to $93K
- Advertising, Public Relations and Sales Managers:
- Over $120K
- Marketing specialists:
- Unknown average