Marketing to the World
UndergraduateADU-MARK30142026
Course information for 2026 intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 28 Dec 2025
- Entry requirements
- Part of a degree
- Duration
- 13 weeks
- Start dates
- 5 Jan 2026,
- 24 Aug 2026
- Price from
- $2,100
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Marketing to the World
About this subject
On successful completion of this course, students will be able to:
- Apply basic international marketing theories and concepts to understand the environment.
- Undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies.
- Identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats relevant in the current world.
- Communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities.
- Produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.
- The Rationale for International Marketing; Globalisation
- Political and Legal Environment; Technology and Change
- Economic and Financial Environment
- Social and Cultural Environment, Contemporary Considerations
- Researching International Markets, Segmentation and Positioning, Competitive Strategies
- International Market Selection and Entry, International Distribution, Logistics and Retailing
- Modifying Products for International Markets, Pricing for International Markets
- International Promotion
- Marketing Services, Marketing for the Future
International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation.
All assessments are assignment based.
- Case Study (20%)
- Weekly Discussion Board Posts (20%)
- Strategic Report (60%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS World University Ranking 2026, within Australia:
- 8
- Times Higher Education World University Ranking 2026, within Australia:
- 10
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- ADU-INB-DEG-2026 - Bachelor of International Business
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
UAD-MAR3501OUA (Not currently available)
Others
Successful completion and passing of four core open access courses and admission into the Bachelor of International Business.
Additional requirements
- Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
- Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. myLearning is the Adelaide University's online learning environment. myLearning provides access to various features including announcements, course materials, discussion boards and assessments.
- Other requirements - Based on duty of care requirements, a student admitted to Adelaide University must be at least 17 years of age by the date of enrolment, in accordance with Adelaide University's Admission for Coursework Programs Procedure.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of International Business
UndergraduateADU-INB-DEG