Marketing Communications in a Digital World

About this subject

• What you'll learn

  On successful completion of this course, students will be able to:

  1. Apply basic communication theories and concepts to understand the business environment for a company and understand marketing communication activities.
  2. Undertake analysis to develop appropriate marketing communication objectives for a specified target market considering a range of media and methods available to marketers.
  3. Identify, analyse and evaluate data and information based on evidence to develop a relevant marketing communications brief and audit.
  4. Present a brief verbal presentation to the class showing insight and analysis.
  5. Show analysis in case study and discussion work for participation marks which indicate critical thinking. Activities may cover campaigns in other countries and may consider ethical implications.

• Topics covered

• Description

• Assessments

• Textbooks

• About Adelaide University

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

• ADU-INB-DEG-2026 - Bachelor of International Business

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

• UAD-MAR3005OUA (Not currently available)

Others

Successful completion and passing of four core open access courses and admission into the Bachelor of International Business.

Additional requirements

• Equipment requirements - Headphones or speakers (required to listen to lectures and other media). Headset, including microphone (highly recommended). Webcam (may be required for participation in virtual classrooms and/or presentations).
• Software requirements - It is essential for students to have reliable internet access in order to participate in and complete your units. myLearning is the Adelaide University's online learning environment. myLearning provides access to various features including announcements, course materials, discussion boards and assessments.
• Other requirements - Based on duty of care requirements, a student admitted to Adelaide University must be at least 17 years of age by the date of enrolment, in accordance with Adelaide University's Admission for Coursework Programs Procedure.

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.