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Study online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

Learn to use data to make informed business decisions. A Bachelor of Business majoring in Business Analytics will include building foundational programming skills for business analytics and developing knowledge on the business context and various applications of analytics in a range of business scenarios. Business analytics is an exciting and emerging discipline that combines technology-related skills with business acumen.The business analytics major will provide you with practical hands-on experience working with the latest technologies in data analytics. The major will develop skills in programming, data modelling, data analysis, data visualization and data storytelling within a business context.  With a focus on analysing data in a business context, the major will equip you with the skills needed to thrive in today’s data-driven world.

Choose a business degree that empowers you with one of the most important skills in business today: data analytics. Graduate with skills that put you at the forefront for tech-driven roles. Learn how to make business decisions based on data.

Bachelor of Business (Business Analytics)

Data Analysis for Business

Marketing Insights into Big Data

BEA140 Data Analysis for Business is a foundation unit in business statistics and the mathematics of finance, and is a core subject in the Bachelor of Economics (BEc) and Bachelor of Business (BBus) degrees. It is also a nominated elective in a wide range of other programs throughout the University of Tasmania.This subject is intended to provide a background capacity in mathematics of finance and statistical description and analysis, appropriate for a business student. The subject also includes an introduction to the basic use of tools such as Excel as an aid to analysis and presentation. The focus of the subject is on the practical use of data in business and economic decision environments, especially in an environment of risk and uncertainty.The subject is an introduction to the exciting world of applying mathematics and statistics to business problems. By studying a variety of examples based on real world problems, the unit highlights the application of quantitative methodologies to assist managers and decision makers in dimensioning and communicating risks and opportunities.

This subject provides students with the fundamental and advanced concepts, tools and skills needed to understand the emerging role of business analytics and operations research in organizations. Emphasis would be given to problems in maritime logistics and transport, retailing and procurement. It allows students to understand and apply advanced business analytics tools in a computer-intensive environment and to communicate with analytics professionals to effectively use and interpret analytical models and results for better decision making. There is a descriptive, predictive and prescriptive approaches offered in the subject. Along with this, it discusses the fundamentals and advances of operations research as a discipline area related to simulations and decision-making processes using intelligent methods.

Business Analytics and Operations Research

Marketing decision-making is growing in importance in the business world. More than ever before, organisations are placing greater emphasis on the marketers&#39; ability to evaluate, anticipate, and illustrate the contribution of marketing to organisational performance. Increasingly, senior managers are requiring greater rigour and accountability for investments in marketing activities. Within marketing, there is arealisation that practitioners need to be able to justify their strategies, tactics and the associated outcomes, using relevant metrics. Marketing analytics seeks to build a link between the marketing activity of the organisation and the outcomes that result from it.The focus of this subject is on developing, analysing, and evaluating appropriate models to measure the performance of marketing activities. It will develop students&#39; knowledge of key strategic and technical decision-making models and metrics that form the foundation of marketing analytics. Students will gain knowledge and skills to predict the outcome of marketing plans in order to boost return on marketing investment.

University of Tasmania Business analysis Short courses | Open Universities Australia

Course results for University of Tasmania Business analysis Short courses