Survey Research Methods - 2017

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Availability for 2018: SP3
  • Assessment: Assessment - Tests and exercises 10-20% , Invigilated Exam - 50% - Learn more

Unit provided by

2017 Fees
Domestic 3,165.00
Domestic continuing 1,180.00
HECS 1,131.00
International 3,415.00
International continuing 1,430.00

Tuition fees are reduced for continuing registered SWI students.
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Survey Research Methods aims to identify and understand the methodologies used in survey research, to understand their strengths and limitations and to identify the necessary issues to be considered in ensuring data is collected and analysed reliably, efficiently and ethically.

Please note: assessment values are indicative only, details will be advised at the start of the unit.

At the completion of this unit students will be able to:

  1. Identify management problems & social issues & develop appropriate research questions
  2. Conduct secondary research using various sources
  3. Understand the difficulties involved in designing a data collection instrument and identify limitations in such an instrument
  4. Undertake and manage fieldwork, including interviewing
  5. Appreciate the need for specialist analysis to ensure robust conclusions
  6. Design a robust and unbiased research methodology
  7. Be familiar with purpose of a variety of analysis techniques useful in survey research
  8. Write a business report relating research outcomes to the original business problem or social issue.
  • Assessment — Tests and exercises 10-20%
  • Invigilated Exam — 50%
  • Project — 30-40%
For more information on invigilated exams see Exams and results

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MAR29 — Survey Research Methods

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

This unit addresses the following topics.

1Problem definition
2Introduction to survey research: survey versus census
3Survey and research design
4Qualitative and quantitative research
5Sampling techniques
6Collecting and interpreting data
7Managing fieldwork
8The role of data analysis
9Presentation of findings: report writing and presentation

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Essentials Of Marketing Research: An Applied


    ISBN: 9780733984211


    Supplier:Go to The Co-op Bookshop

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