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Study bachelor degree online through Open Universities Australia. Explore all degrees, subjects and short courses now.

ECU’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.

Bachelor of Media and Communication with a Major in Advertising

Visual Culture

Advertising and Integrated Marketing Communications

Advertising

Digital and Social Media Marketing

This subject covers the area of digital and social media marketing. Businesses are increasingly confronted with the need to adapt to a real-time digital environment. This subject focuses on providing students with a comprehensive understanding of the evolution and the role of traditional advertising versus digital advertising. You will learn the fundamental of digital and social media marketing and learn how to develop digital marketing strategies to create engaging and effective marketing content. This approach to digital and social media marketing planning considers the strategic use of a range of media.In undertaking this subject, you will focus on a digital and social media marketing approach to marketing communications that considers how the integration of messages may achieve maximum impact, primarily through the coordinated use of a range of traditional and digital advertising tools (e.g. Facebook, Instagram, LinkedIn, TikTok, Pinterest, and more).The course is placed in the context of more digital and social media marketing issues faced by organisations of all sizes including the establishment of objectives, budgeting and organising for effective coordination and delivery of digital promotional messages.You will find that understanding the complexities and issues involved in digital and social media marketing will be of value to you when making both marketing and general business decisions in the future.

Use social media to reach more customers. You’ll learn how to design and deliver online marketing campaigns using digital advertising tools. Explore Facebook, Instagram, TikTok, and more! You’ll also cover SEO plus paid search and eDMs.

Get an insight into the advertising industry, learn how advertising works, and discover the way professionals evaluate the effectiveness of advertising and media. Build the skills to manage the advertising function for your organisation, which includes media planning, scheduling, testing, and reporting.  UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

In this subject, you will explore advertising theory and practice in the context of Integrated Marketing Communications (IMC). You will learn how to integrate and critically analyse the elements of the IMC mix. You will learn about advertising, direct marketing, personal selling, publicity and PR across traditional and digital channels. You will develop communication messages that have meaning and impact for consumers in today&#39;s digital age. You will analyse case studies designed to equip you with the knowledge and skills to communicate effectively with consumers across both traditional and digital mediums.

Advertising In The Digital Age

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation&#39;s products and services.Students should not enrol in this subject if they have completed 2029MKT Advertising and Integrated Marketing Communications at Griffith University.

Reach out to customers with targeted and creative advertising. You’ll explore various marketing technologies and channels used today in successful campaigns. Get strategic about advertising. Raise awareness. Connect with customers.

This subject develops your understanding of the aesthetic, social and economic significance of visual culture by critically examining visual art practices, photography, film and television, style and fashion, advertising, news media genres and exhibitionary technologies. You will develop familiarity with a range of visual languages, genres and cultural industries, historical and contemporary practices of visual culture.

Take a look at the aesthetic, social and economic power of visual culture.Put photography, film and television, visual art and fashion in the frame. Understand the visual medium's power in advertising. Further your ability to read visual languages.

Bachelor Degree Advertising Courses & Degrees | Open Universities Australia

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