Product and Service Innovation Management - 2018

Unit summary

MKT20024

  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP1 , SP3
  • Availability for 2018: SP1
  • Assessment: Assignment 1 - Minor (Individual) (15-25%) , Assignment 2 - Major (Group)(30-40%) - Learn more

Unit provided by

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2018 Fees
AUD$
Domestic 3,070.00
Domestic continuing 1,465.00
HECS 1,368.00
International 3,320.00
International continuing 1,715.00

Tuition fees are reduced for continuing registered SWI students.
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To remain competitive, corporations must create superior value to their target market through the development and management of innovative products and services that are perceived to be superior by customers as compared to the competitors’ offerings. Students will build on the foundational marketing concepts by developing a deeper understanding of the steps involved in the development of new products and services, and the strategies used to manage product and service innovation in order to deliver superior value to customers.

Students who successfully complete this unit will be able to:

  1. Describe the product (goods and services) management and innovation       context with reference to roles, structures and processes
  2. Describe the New Product Development process related to a selected product and plan a launch program
  3. Critically appraise the economic viability of a new product
  4. Explain the differences and similarities between goods and services
  5. Review various options for the marketing and management of product innovation and management using both theoretical and practical approaches
  6. Manage work independently and in collaboration with others through group work.
  • Assignment 1 — Minor (Individual) (15-25%)
  • Assignment 2 — Major (Group)(30-40%)
  • Invigilated Exam — Individual (35-55%)
For more information on invigilated exams see Exams and results

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

This unit addresses the following topics.

NumberTopic
1The meaning, importance and function of the product management role in business today
2The impact of product management practices on the development of goods and services based products
3The range of concept-generating techniques used for new product and service development
4The means of evaluating new product and services ideas
5Preparation of a product/service, a product/service launch plan and its importance as a marketing control tool for new products and services
6The importance of product positioning within the target marketing process, branding, packaging and the importance of successful working relationships
7The dimensions and measurements of service quality and customer satisfaction
8International aspects of product and service management
9The importance of successful working relations within the organisation, particularly with sales, production, supply and research and development

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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