Business and Economic Analysis - 2018

To enrol in this unit, you must be accepted into a course from the provider. Read before you start

Unit summary


  • Level of Study: Postgraduate
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 12 weeks
  • Government loans available: FEE-HELP
  • Availability for 2017: Sess 1
  • Availability for 2018: Sess 1
  • Assessment: Assignment - Individual Assignment (25%) , Invigilated Exam (50%) - Learn more

Unit provided by

2018 Fees
Domestic 3,720.00
International 3,970.00

This unit will develop your ability to understand, analyse and use economic logic and data to inform business decision-making. You will investigate external environmental factors which affect business performance, such as macroeconomic trends and government policy. It also examines optimal business strategies in response to different external environments, such as pricing and product differentiation. The course will develop your skills in statistical analysis. Through the application of these techniques you will develop a modern managerial approach to evaluating business arguments and making decisions.

Upon successful completion of the unit you will be able to:

  1. Apply your knowledge of economics to the practice of management
  2. Analyse quantitative and qualitative information to assess risk implications in business decisions
  3. Interpret economic data and assess impact on business decisions
  4. Undertake independent academic research
  5. Present quantitative information in a clear simple and informative format.
  • Assignment — Individual Assignment (25%)
  • Invigilated Exam (50%)
  • Presentation — Group Presentation (25%)
For more information on invigilated exams see Exams and results

Please note: the listed pre-requisite is for MBA students only who must have successfully completed or currently be enrolled in OMBA770/BUSM4536; or enrol to study BUSM4536 and OMBA820 concurrently.

In order to enrol in this unit, you must be accepted into one of the following courses:

Please visit the course details page and read the Requirements tab for more information about eligibility.

This unit addresses the following topics.

1Business Economics
2Market Demand
3Market Equilibrium
4Market Failure
5Market Structure
6Monopoly Power
7Macroeconomic Forces
8The Aggregate Market
10Firm Strategy
11Firm Integration

This unit is delivered using the following methods and materials:

Instructional Methods

  • Blogs
  • Discussion Forum/Discussion Board
  • Online Quizzes/Tests
  • Online assignment submission
  • Podcasting/Lecture capture
  • Standard Media
  • Web links
  • Wikis

Online materials

  • Printable format materials

This unit is a core requirement in the following courses:

This unit is an approved elective in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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