Business Intellectual Property - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP1
  • Availability for 2018: SP1
  • Assessment: Assessment - Written assessment (30%) , Assignment - Problem based assignment (20%) - Learn more

Unit provided by

2017 Fees
Domestic 1,324.00
HECS 1,324.00
International 1,574.00

This unit provides an overview of copyright, design, patent and trademark legislation and an examination of how businesses can protect their intellectual property. It also introduces the common law torts of breach of confidence and passing off and some of the cultural implications associated with intellectual property rights.

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At the completion of this unit students will be able to:

  1. explain the international and domestic policies that underpin the protection of intellectual property rights
  2. explain the impact of international and domestic cultural perspectives on the protection of intellectual property rights
  3. analyse and interpret the relevant statutory and common law regimes that protect intellectual property rights
  4. apply relevant legal concepts and principles to analyse and solve hypothetical problems or case studies.
  • Assessment — Written assessment (30%)
  • Assignment — Problem based assignment (20%)
  • Invigilated Exam — Final examination (50%)
For more information on invigilated exams see Exams and results

Recommended prerequisites

You are recommended to have completed the following unit(s) or have equivalent knowledge before starting this unit:

  • Additional materials

This unit addresses the following topics.

2Copyright: basic concepts and subsistence of copyright
3Trade Mark
4Passing Off, Consumer Protection and Domain Names
5Confidential Information
7Copyright I (Basic Concepts and Subsistence of Copyright)
8Copyright II (Exploitation, Infringement, Exceptions and Remedies)
9Copyright III (Digital Agenda, Moral and Related Rights) and Designs
10Business Issues in Commercializing IP
11Licensing and Franchising

This unit is delivered using the following methods and materials:

Instructional Methods

  • Discussion Forum/Discussion Board
  • Standard Media
  • Web links

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a unit.

Click on the titles of the listed books below to find out more:

Required textbooks

  • Introduction to Intellectual Property

    By:Anne Fitzgerald, Dimitrios Eli

    ISBN: 9780455233710


    Supplier:Go to The Co-op Bookshop

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