How to become a digital marketing manager
What does a digital marketing manager do?In addition to being great at marketing, digital marketing managers need to understand social media, SEO, and analytics. Digital marketers use data to drive their campaigns and decision-making, so they need to constantly check the numbers and be ready to pivot at break-neck speed.
Duties and tasks
- Plan, deliver and optimize digital marketing campaigns using email, social media, and paid digital advertising.
- Use analytics tools to monitor campaign traffic.
- Observe and understand customers’ online behaviour.
- Identify and evaluate new technology and digital services that connect customers with brands.
Discover related degrees
Discover related subjects
Digital and Social Media Marketing
Step up your career with these resources
What is an occupational therapist and what do they do?
Occupational therapists play a crucial role in healthcare. But what exactly do they do, and how can you follow this rewarding career path? Let’s find out.
Dietitian vs nutritionist in Australia: What’s the difference?
Want to help people make healthier food choices? Get to know the nutrition experts who guide us on everything from macros to calories for a living.
Adriana is using her nutrition degree to make a difference
With her Bachelor of Food and Nutrition, Adriana educates others about the impact food can have on the body.