How to become a digital marketing manager

Market your organisation in the digital space with online advertising campaigns based on strategy and analytics.

What does a digital marketing manager do?

In addition to being great at marketing, digital marketing managers need to understand social media, SEO, and analytics. Digital marketers use data to drive their campaigns and decision-making, so they need to constantly check the numbers and be ready to pivot at break-neck speed.

Duties and tasks

  • Plan, deliver and optimize digital marketing campaigns using email, social media, and paid digital advertising.
  • Use analytics tools to monitor campaign traffic.
  • Observe and understand customers’ online behaviour.
  • Identify and evaluate new technology and digital services that connect customers with brands.

Industry bodies

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