Enrolments for 2023 have closed.

View information for 2024 course intake.

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Integrated Marketing Communications

Postgraduate | TAS-BMA736 | 2023

Course information for 2023 intake

View information for 2024 course intake
Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks

FEE-HELP available

Integrated Marketing Communications

About this subject

  • Upon successful completion of this subject, students should be able to:

    1. Analyse integrated marketing communications issues using relevant theories and concepts in a marketing campaign context.
    2. Apply selected integrated marketing communications theories, concepts and contemporary tools in a marketing campaign context.
    3. Evaluate appropriate integrated marketing communications theories, concepts and contemporary tools in a marketing campaign context.
    4. Create an integrated marketing communications campaign proposal using theories, concepts and contemporary tools.
    5. Present the integrated marketing communications campaign in oral and written form.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Core

  • TAS-MMK-MAS-2023 - Master of Marketing Management
  • TAS-MKT-GDI-2023 - Graduate Diploma in Marketing

Equivalent subjects

You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.

  • TAS-BMA612 (Not currently available)

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

University of Tasmania logo

PostgraduateTAS-MMK-MAS

Master of Marketing Management

University of Tasmania logo

PostgraduateTAS-MKT-GDI

Graduate Diploma in Marketing

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