Marketing
PostgraduateTUA-MKT6002026
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 Sept 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Start dates
- 14 Sept 2026
- Price from
- $3,813
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Marketing
About this subject
By the end of this 12-week subject, you'll be able to:
- Outline and implement the marketing research process and identify a range of methods of gathering, storing and using data.
- Critically evaluate the relation of marketing process with the resources of an organisation and client needs with regards to the creation of value for the organisation.
- Critically evaluate the impact of the application of the marketing mix on organisation’s market growth and overall performance.
- Explore the role of marketing in embedding principles of sustainability, ethics and socially responsible business practices within an organisation.
- A guide to the topics you will explore in this subject will be provided in your study materials.
21st century professionals who aspire to hold a leadership position must have a clear understanding and appreciation of the importance of marketing. This subject is designed to develop a comprehensive understanding of marketing theories and the strategic application of marketing concepts in various contexts, including profit and not-for-profit organisations, and government. You will be equipped with the ability to formulate marketing strategy and the use of strategic marketing mix elements in developing and maintaining a market orientation. Assess organisational performance in relation to ethical and socially acceptable business practices and use strategic marketing to gain a competitive advantage.
- Situation Analysis (25%)
- Case Study Presentation (25%)
- Strategic Marketing Plan (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
At Torrens University Australia you can tailor your study to suit your lifestyle.
Thanks to their innovative digital learning system you’ll gain the ultimate in flexibility, and still receive personalised guidance from academics and access to work placement, mentorship and internship opportunities. Online you can attend live classes or view recorded sessions, connect with lecturers and fellow students, and access content on-demand 24/7.
Learn more about Torrens University Australia
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TUA-CBA-GCE-2026 - Graduate Certificate of Business Administration
Elective
- TUA-UXD-GCE-2026 - Graduate Certificate of UX Design
- TUA-DSN-GCE-2026 - Graduate Certificate of Design
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Graduate Certificate of Business Administration
PostgraduateTUA-CBA-GCE
Graduate Certificate of UX Design
PostgraduateTUA-UXD-GCE
Graduate Certificate of Design
PostgraduateTUA-DSN-GCE