The Business of High Performance Sport
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13 weeks weeks
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On successful completion of this unit, students should be able to:
- Summarise knowledge of governance structures and systems relevant to high performance sport (GA5).
- Evaluate the role of communications, media and corporate social responsibility in the primary activities of a business in particular sport (GA2, GA9).
- Appraise business models in the context of the high performance sport industry (GA8).
- Design planning and decision making strategies in high performance sport contexts (GA9).
- - The position of sport in society
- - Governance structures and operations
- - The value proposition for corporates and consumers
- - The industry of sport and Porter’s 5 Forces
- - Strategy, planning, insights and innovation
- - Strategic human resource management
- - The sport organisation value chain
- - Communications & Media: awareness and attitude drives your brand
- - Community Engagement: growing your sport and making a difference
- - Technology, information and data analytics – the impact on decision making
- - Corporate Social Responsibility
- - Stakeholder engagement
In order to enrol in this subject, you must be accepted into one of the following degrees:
No additional requirements
Within society, high Performance sport can be viewed through both economic and social lenses. The dominance of the economic lens means that, in many cases, the business model developed by high performance sport organisations will determine the engagement approach adopted and the value provided to stakeholders.
This subject aims to develop in students an understanding of business model structures, strategies and activity systems that operate in, and are relevant to, the high performance sport industry, as well as the contribution that the industry can make from a social and community perspective.
In order to best enable students to achieve unit learning outcomes and develop graduate attributes, standards-based assessment is utilised, consistent with University assessment requirements. A range of assessment strategies are used including: a quiz, to assess knowledge and understanding of the unit; a written task, to assess understanding and application of the unit content and communication of argument; and a case study, to assess critical thinking, and application of unit learnings.
- Quizzes - Enables students to demonstrate their knowledge and understanding of unit content. (40%)
- Written Task - Enables students to demonstrate knowledge and application of learnings through interpretation and evaluation of unit content and related resources in industry-relevant contexts. (30%)
- Case Study - Enables students to apply unit learnings in an industry-relevant context. (30%)