The Business of High Performance Sport
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Established in 1991 after amalgamating four eastern Australian Catholic tertiary institutes, Australian Catholic University now has seven campuses, from Brisbane to Melbourne and welcomes students of all beliefs. Specialising in arts, business, education, health sciences, law, theology and philosophy, ACU encourages its students to think critically and ethically and bring change to their communities and offer this online through Open Universities Australia.
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On successful completion of this unit, students should be able to:
- Demonstrate knowledge of governance structures and systems relevant to high performance sport
- Appraise business models in the context of the high performance sport industry
- Evaluate the role of communications, media and corporate social responsibility in the primary activities of a business in particular sport
- Apply planning and decision making strategies in high performance sport contexts
- The position of sport in society
- Governance structures and operations
- The value proposition for corporates and consumers
- The industry of sport and Porter’s 5 Forces
- Strategy, planning, insights and innovation
- Strategic human resource management
- The sport organisation value chain
- Communications & Media: awareness and attitude drives your brand
In order to enrol in this subject, you must be accepted into one of the following degrees:
No special requirements
Within society, high Performance sport can be viewed through both economic and social lenses. The dominance of the economic lens means that, in many cases, the business model developed by high performance sport organisations will determine the engagement approach adopted and the value provided to stakeholders.
This subject aims to develop in students an understanding of business model structures, strategies and activity systems that operate in, and are relevant to, the high performance sport industry, as well as the contribution that the industry can make from a social and community perspective.
In order to best enable students to achieve unit learning outcomes and develop graduate attributes, standards-based assessment is utilised, consistent with University assessment requirements. A range of assessment strategies are used
- Quizzes (40%)
- Written Task (30%)
- Case Study (30%)