The Business of High Performance Sport

• • The position of sport in society
  • Governance structures and operations
  • The value proposition for corporates and consumers
  • The industry of sport and Porter’s 5 Forces
  • Strategy, planning, insights and innovation
  • Strategic human resource management
  • The sport organisation value chain
  • Communications & Media: awareness and attitude drives your brand

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• ACU-SPL-GCE-2020
• ACU-SPL-GCE-2021

Special requirements

No special requirements

Within society, high Performance sport can be viewed through both economic and social lenses. The dominance of the economic lens means that, in many cases, the business model developed by high performance sport organisations will determine the engagement approach adopted and the value provided to stakeholders.

This subject aims to develop in students an understanding of business model structures, strategies and activity systems that operate in, and are relevant to, the high performance sport industry, as well as the contribution that the industry can make from a social and community perspective.

In order to best enable students to achieve unit learning outcomes and develop graduate attributes, standards-based assessment is utilised, consistent with University assessment requirements. A range of assessment strategies are used

• Quizzes (40%)
• Written Task (30%)
• Case Study (30%)

Current study term: 28 Feb 21 to 30 May 21