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Managerial Marketing

Postgraduate | ACU-MKTG600 | 2024

Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.

Study method
100% online
100% online
Entry requirements
Part of a degree
13 weeks

FEE-HELP available

Managerial Marketing

About this subject

  • On successful completion of this subject, students should be able to:

    • Analyse marketing concepts, principles and frameworks in a range of marketing contexts
    • Examine social and environmental responsibility, and legal challenges for professional marketing practice in a range of scenarios
    • Formulate competitive branding and marketing strategies for real world scenarios
    • Work collaboratively to analyse and solve real world marketing management problems
    • Critically reflect on the marketing skills required to solve complex marketing problems in diverse marketing contexts

Entry requirements

To enrol in this subject, you must be admitted into a degree.

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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