Managerial Marketing

• • Creating customer value and building relationships
  • Strategic marketing planning
  • Marketing environments
  • Consumer behaviour
  • Business-to-business marketing
  • Marketing research and information management
  • Market segmentation
  • Product planning
  • Distribution channels
  • Pricing
  • Integrated marketing communications
  • Ethical marketing and social responsibility

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

• ACU-MBA-MAS-2020

Special requirements

No special requirements

This subject examines the role of marketing within an organisation through synthesis of marketing theory and practice. This subject emphasises the integration of marketing concepts into coherent marketing planning. The subject also provides a foundation to effectively manage a marketing function and to establish an organisation’s future marketing direction. The subject addresses ethical considerations when analysing marketing processes in organisations.

A range of assessment procedures will be used to meet the unit learning outcomes and develop graduate attributes consistent with University assessment requirements. Such procedures may include, but are not limited to: essays, reports, examinations, student presentations or case studies.

• Assessment 1 (30%)
• Assessment 2 (30%)
• Written Report (40%)