Postgraduate ACU-MKTG600-2019

Managerial Marketing

Gain skills to manage the marketing arm of a business. Learn how to establish a direction, plan, and integrate concepts. You’ll combine marketing theory and practice, consider ethics and analyse common processes to make your approach a knock-out.

From

$3,226 $3,494

Your upfront cost: $0

International student?

Duration

13 weeks

Student rating

N/A

Study method

100% online

Available loans

FEE-HELP

Assessments

100% online

Prior study

Not required

Study terms

18 Nov 2019
27 Jul 2020

Established in 1991 after amalgamating four eastern Australian Catholic tertiary institutes, Australian Catholic University now has seven campuses, from Brisbane to Melbourne and welcomes students of all beliefs. Specialising in arts, business, education, health sciences, law, theology and philosophy, ACU encourages its students to think critically and ethically and bring change to their communities and offer this online through Open Universities Australia.

University ranking

2019
2020

Subject details

What you'll learn

On successful completion of this subject, students should be able to:

Examine and analyse the marketing concepts and principles;
Analyse marketing environments and an organisation’s place in various markets;
Develop appropriate positioning and marketing strategies autonomously and in collaboration with others;
Work with others to critically evaluate an existing marketing campaign, including the ethical and social implications of the campaign;
Evaluate ethical, social responsibility, and legal aspects of an organisation’s marketing activity.

Topics covered

- Creating customer value and building relationships
- Strategic marketing planning
- Marketing environments
- Consumer behaviour
- Business-to-business marketing
- Marketing research and information management
- Market segmentation
- Product planning
- Distribution channels
- Pricing
- Integrated marketing communications
- Ethical marketing and social responsibility
Study resources
- Instructional methods
  - Discussion forum/Discussion Board
  - Glossary
  - Online Quizzes/Tests
  - Web links
- Online materials
  - Online Assessment
  - Printable format materials
  - Quizzes
  - Resources and Links

Entry requirements

In order to enrol in this subject, you must be accepted into one of the following degrees:

Core

ACU-MBA-MAS-2019

Special requirements

No special requirements

Description

This subject examines the role of marketing within an organisation through synthesis of marketing theory and practice. This subject emphasises the integration of marketing concepts into coherent marketing planning. The subject also provides a foundation to effectively manage a marketing function and to establish an organisation’s future marketing direction. The subject addresses ethical considerations when analysing marketing processes in organisations.

Assessments

A range of assessment procedures will be used to meet the unit learning outcomes and develop graduate attributes consistent with University assessment requirements. Such procedures may include, but are not limited to: essays, reports, examinations, student presentations or case studies.

Assessment 1 (30%)
Assessment 2 (30%)
Written Report (40%)

Textbooks

Current study term (17 Nov 19 to 14 Feb 20)

Textbook information is pending.

Next study term (26 Jul 20 to 25 Oct 20)

Textbook information is pending.

Related degrees

postgraduate ACU-MBA-MAS-2019

Master of Business Administration