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Established in 1991 after amalgamating four eastern Australian Catholic tertiary institutes, Australian Catholic University now has seven campuses, from Brisbane to Melbourne and welcomes students of all beliefs. Specialising in arts, business, education, health sciences, law, theology and philosophy, ACU encourages its students to think critically and ethically and bring change to their communities and offer this online through Open Universities Australia.
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On successful completion of the Health Advocacy unit, students should be able to:
- Demonstrate specialised knowledge of effective design, implementation, and evaluation of health advocacy programs
- Assess health issues and articulate appropriate public health advocacy strategies in response
- Critically evaluate existing health advocacy strategies, particularly in terms of their method, strengths and limitations, and outcomes
- Create an advocacy strategy designed to influence a particular decision-making process that takes into account relevant community, stakeholder and audience considerations
- Adapt health advocacy strategies for use with both conventional and emerging communication platforms, balancing overall consistency of purpose with tailored delivery to different audiences
- Health advocacy
- Advocacy, community and culture
- Advocacy method
- Applied advocacy in health
- Podcasting/Lecture capture
- Virtual Classroom
- Embedded Multimedia
- Discussion forum/Discussion Board
- Web links
- Online assignment submission
- Online Quizzes/Tests
- Audio-Video streaming
- Resources and Links
- Printable format materials
In order to enrol in this subject, you must be accepted into one of the following degrees:
No special requirements
Public health advocacy involves individuals and organisations who operate locally, regionally, nationally and globally to address policies, products and practices that compromise people’s health. Advocacy is a critical skill for all practitioners to effectively promote and protect population health and wellbeing. Advocacy is often needed to transform research into policy and practice. This subject enables students to refine their existing communication skills by building their knowledge of the “art of advocacy” and the various ways this can be used to influence decisions and outcomes to improve health. Students will examine various facets of advocacy, including: approaches to advocacy; persuasiveness, rhetoric, method, audience, presentation and evaluation; nested advocacy within larger approaches; and challenging existing values or practices. Students will then consider the various factors that underpin effective, valid and appropriate advocacy, such as: community engagement, consultation and empowerment; community/organisational relationships; and respectful communication methods. In considering health advocacy in a global context, this subject will also include cultural responsiveness and cross-cultural communication. Finally, this subject will apply critical analysis to advocacy “tools” (existing or emergent) such as social marketing, new media approaches, focused health campaigns, fundraising, celebrity advocacy and competitive advocacy in health.
A range of assessment procedures will be used to meet the unit learning outcomes and develop graduate attributes consistent with University assessment requirements. In order to successfully complete this unit, students need to complete and submit two graded assessment tasks and obtain an aggregate mark of greater than 50%. PUBH643 assessments are designed to enable students to progressively develop their knowledge of health advocacy through first critique of existing strategies, and then through development of a health advocacy strategy for a contemporary health issue. In order to develop the knowledge and skills required to achieve the learning outcomes and Graduate Attributes, students first demonstrate their knowledge by preparing a critique of a health advocacy strategy with reference to global political priorities. Students then build on this analysis during the second assessment, where they are required to design a health advocacy strategy (including rationale, purpose, background and associated materials) on a contemporary health issue.
- Written Assignment: Global health advocacy and political priority (50%)
- Written Assignment: Health advocacy strategy (50%)