Master of Business Administration (Marketing)

On completion of the course, you will be able to:

1. Formulate solutions to complex marketing problems
2. Critically appraise evidence to support decision making
3. Assess risks for strategic planning
4. Evaluate opportunities for change
5. Adopt contemporary leadership theory and practices to real life settings
6. Apply technical and marketing knowledge and skills with creativity and initiative to new situations in professional practice.

The Master of Business Administration (Marketing) is designed to provide a strong foundation of business knowledge, skills and attitudes to support ethical, global business management of organisations including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and skills to conduct independent research, carry out industry and discipline related projects, and relate their learning to their individual business experience.

The Master of Business Administration (Marketing) requires 2 years of full-time study (or the equivalent part-time). The course specialisation is offered by the College of Business, Government and Law.

Recommended study pattern

To be awarded the Master of Business Administration (Marketing), students must complete 16 subjects (equivalent to 72 credit points):

Year 1 - 8 x Core subjects (36 credit points)

Trimester 1

• BUSN9146 Economic Environments: Assessing Current and Future Markets
• BUSN8006 Driving Financial Performance
• BUSN9148 Marketing in a Digital Age.

Trimester 2

• BUSN8007 Ethics, Sustainability and Governance
• BUSN9150 Business Analytics.

Trimester 3

• BUSN9152 Legal Signposts for Decision Makers
• BUSN8009 Creating Resilient Supply Chains and Procurement
• BUSN9153 Emerging Business Models: Disruptions, Collaboration and Competition.

Year 2 - 8 x Core subjects (36 credit points)

Trimester 1

• BUSN8008 Building Teams and Networks
• BUSN9264 Consumer Behaviour
• BUSN9017 Marketing Strategy and Decision Making.

Trimester 2

• BUSN9151 Trends in Business Finance
• BUSN9149 Researching Markets.

Trimester 3

• BUSN9147 Leading a Future Workforce
• BUSN9243 International Marketing and Export Management
• BUSN9155 Digital Marketing and Analytics.

Award requirements

To qualify for the Master of Business Administration (Marketing), a student must complete 72 units with a grade of P or NGP or better in each topic.

Flinders University is a globally-focused, locally-engaged institution with a reputation for excellence in teaching, learning and research. They offer world‐class education that develops the critical and creative thinking skills to support a student’s success. Their courses offered through Open Universities Australia span business, education and law. They are designed with flexibility in mind, while delivering the advanced qualifications to take careers to the next step.

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Applicants must have one of the following:

• Hold a bachelor degree or equivalent qualification from an approved tertiary institution; OR
• Have completed the Graduate Diploma in Business Administration at Flinders University. 

Flinders University conducts an English Language proficiency check on applications submitted for consideration to its courses. 

This will be met in a number of ways, including if the applicants: 

• first language is English (i.e. citizenship is held for a country where English is the official language)
• completed secondary schooling in Australia
• completed prior study in English (e.g. a Certificate IV or higher from a recognised Australian training institution)
• completed one semester of full-time equivalent tertiary study at a higher education institution 
• completed a recognised Foundation Studies or bridging program 
• performance in the Special Tertiary Admissions Test (STAT) meets the University's admissions requirements 
• registered with an Australian professional registration body relevant to the applicant's proposed course (e.g. applicant holds current registration as a Registered Nurse, General Practitioner, Teacher, Physiotherapist, Occupational Therapist, Social Worker and such in Australia)
• achieved a score within an international English language proficiency test such as IELTS, PTE, TOEFL or Cambridge CAE that meets the minimum proficiency for the university
• completed an approved English language course from a registered English Language Intensive Course for Overseas Students (ELICOS) Provider.

In some instances, applicants may be asked to provide evidence they meet the requirements if the information required is not available in their application. 

Credit transfer may be granted, on application, for prior study completed in a relevant honours, graduate certificate, graduate diploma or master degree; accredited professional development; or relevant work experience.

Applications for credit transfer are assessed on a case by case basis according to Flinders University policies. Students must be made an offer for entry into a degree before lodging their completed credit transfer application, along with all necessary documentation for formal assessment.

The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation’s brand. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs.