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Study business & management online with Macquarie University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Digital marketing is unquestionably an integral activity for any brand that wishes to engage with prospects, drive traffic and generate quality leads. Those with in-demand digital marketing skills in SEO, PPC, display advertising, social media, content marketing and email marketing, are leading the marketing transformation in the digital era.The Graduate Certificate of Digital Marketing will expose you to key digital marketing concepts, principles, strategies and best practices, so you’re skilled to help your organisation optimise its digital marketing presence. You’ll emerge with advanced skills to generate added value for customers across different touchpoints in their journey, as well as generate increased growth for businesses. You’ll learn to exploit the benefits digital technologies and channels offer, and you’ll learn how to generate consumer insights from various digital channels to maximise and optimise return on marketing investment.Key Features<ul><li>Hone your skills in marketing optimisation - Apply the latest technologies in AI, machine learning, marketing automation, experimentation and analytics.</li><li>Explore customer-centric marketing strategies - Learn how to apply consumer insights to enhance customer experience and optimise marketing return on investment.</li><li>Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and life commitments.</li><li>Get the skills you need right now or ladder up to a master degree - Gain credit towards Australia’s number one ranked Master of Marketing and move into a future-proof fast-growing field.</li></ul>

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

Graduate Certificate of Digital Marketing

The Graduate Certificate of Applied Statistics provides you with knowledge and skills to work as a statistician, analyst or data scientist in a range of industries. This degree is an entry pathway to the Master of Applied Statistics.

Learn how to collect quality data and interpret it. You’ll study statistical concepts and data analysis techniques. Become the critical thinker and problem solver that business, government and research bodies need. Work towards becoming a statistician.

Graduate Certificate of Applied Statistics

Effective leadership and change management skills are essential for professional success in today’s dynamic and competitive business environment. The most effective leaders are those who are trustworthy, decisive, adaptable and positive. They use positivity and perspective to establish and maintain high performance by engaging, inspiring, influencing, empowering and coaching others.The Graduate Certificate in Leadership and Change is designed for busy professionals seeking the skills to motivate and lead people through changing environments. The themes and units you’ll study – which are unique to this course – will help you to develop a deep understanding of how to lead change in uncertain, complex and demanding situations.Key Features<ul><li>Undertake the only graduate certificate of its kind - Study this one-of-kind course and build your leadership skills alongside your change management capabilities.</li><li>Upskill to boost your career or reskill and transition to another - Accelerate your current career or transition to another – leadership and change management skills are in demand in all fields.</li><li>Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and lifestyle commitments.</li><li>Get the skills you right need now or ladder up to a master degree - Apply your learnings to your current role immediately, and gain credit towards one of Australia’s top ranked Masters of Management.</li></ul>

Build your confidence to lead change in complex business environments. You’ll work on contemporary leadership skills, change management, and persuasion. Be ready to tackle contemporary workplace issues with skills employers value.

Graduate Certificate of Leadership and Change

Macquarie&#39;s Graduate Certificate of Finance (OUA) is a comprehensive Gateway course in graduate finance. This award offers a pathway for non-finance-related degree holders to the Graduate Diploma of Applied Finance and the Master of Applied Finance, providing that work experience admission requirements of the higher degree are met. It will also appeal to those students who want postgraduate level learning in finance as a stand-alone award.

Get to know the finance industry and your career options. You’ll study finance theories, concepts and models. Develop fundamental financial skills and start tackling finance problems. Transition to a career in finance or continue with further study.

Graduate Certificate of Finance

The world’s biggest companies are increasingly using business analytics to help them measure their past performance, improve efficiency, increase profits and innovate. Those with skills in data-driven decision-making and problem solving – who can visualise findings and tell stories with data – are in demand in all industries, both in Australia and across the globe.The flexible Graduate Certificate of Applied Business Analytics has a strong focus on practical and real-world applications of business analytics tools and techniques. You’ll develop your knowledge of computer programming, databases, applied statistics and machine learning techniques applied to big data. You’ll apply data modelling and forecasting methods for analysing data from various sources. And you’ll become adept at recognising the importance of ethical reasoning in the solution of analytics-related problems.Key Features<ul><li>Examine the three key categories of contemporary analytics - Learn how to apply descriptive, predictive and prescriptive techniques to solve business problems.</li><li> Study 100 per cent online for maximum flexibility - Gain a professional qualification while studying online, and fit your studies around your work and life commitments.</li><li> Get the skills you right need now or ladder up to a master degree - Gain credit towards Australia’s longest-running Master of Business Analytics, which is ranked in the top 100 in the world.</li><li> Build practical capabilities alongside theoretical knowledge - Focus on real-world applications of business analytics tools and techniques.</li></ul>

Develop programming, database, and statistics skills. You’ll explore machine learning techniques applied to big data. Use data to problem solve and make decisions. Visualise and tell stories. Get the right skills for an evolving IT industry.

Graduate Certificate of Applied Business Analytics

Introduction to Psychological Design and Statistics

Statistical Concepts for Science

The unit provides an understanding of the finance industry and its integral role in the modern economy. The focus is on a high level, fully integrated overview of the major participants, their roles, interactions and the purpose they endeavour to fill for all stakeholders in the economy. The key structures of the finance system are examined, and how they usually work and sometimes do not work. Case studies of actual events and participants will be used to provide a sense of the application of finance in the real world - what actually happens as well as what should happen.

Case Studies in Applied Finance

This unit provides students with the key building blocks of finance within a single unifying conceptual framework. Students will be introduced to three of the key ideas in finance: the analysis of trade-offs over time, asset valuation and risk management. These concepts will then be applied to the following sub-fields of finance: corporate finance, investments, and financial markets and institutions.

Finance Principles

Macquarie University Business & management Subjects | Open Universities Australia

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