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Study online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Be prepared for a future career as an innovator, communicator and creator. With our innovative majors you can tailor your degree to both your professional pursuits and your personal interests, creating a unique skill set that could help you secure your dream job.
You will gain the understanding, insight and skill to find and communicate creative solutions to important world issues. You will develop advanced writing and presentation skills as well as research and project management skills. You will also learn about societies and cultures, past and present.
You will have the option to develop specialist expertise in contemporary fields such as journalism and public relations, or more traditional fields such as sociology, history and literary studies to name some.

Develop critical thinking, writing, and research skills in demand across all industries. You can follow your passion with majors and electives that interest you. Develop connections through peer learning, networking, and work experience.

Bachelor of Arts

The Graduate Certificate in Strategic Communication and Media offers postgraduate training in strategic communications and media as a preparation for professional practice and further study.The courses in this program will foster skills in the theory and practice of professional communication in order to engage with, and work within, contemporary communications industries, public relations, journalism and related fields. You will complete this program with a suite of achieved outcomes future use in your career.

Understand the theory and practice of professional communication. Engage with strategic communication and reporting. Get set for work in contemporary communications environments, including policy, digital publishing, public relations and journalism.

Graduate Certificate in Strategic Communication and Media

Popular Music, Culture and Identity

Visual Culture

Media Innovation and Entrepreneurship

Media Audiences

Image, Text and Culture

Publishing in the Marketplace

LHS258 meets the challenges of the changing media landscape where innovation and entrepreneurship are crucial to the way in which careers are built. Students engage with mobile communication technologies to work effectively within newsrooms, agencies, and other communication spaces. This course is equivalent to 2508LHS Media Innovation and Entrepreneurship.

This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.

Gain an insider’s view on the commercial aspects of the publishing industry. Delve into the history of books. Explain the role of editors, publishers and marketing personnel. Familiarise yourself with copyright law and publishing agreements.

Understand the changing relationships between media, telecommunications and computing industries, while investigating the practices of electronic publishing. This subject provides you with an understanding of key developments in traditional media such as book, print and broadcasting while building your awareness of the social and political implications of communications in the electronic age.Please note: This subject was previously New Media: Communications in the Electronic Age

Issues in Contemporary Communication

Understanding the media landscape that permeates our lives is crucial for any communication practitioner. This subject enables you to explore media relations strategies at an advanced level both in the critical context of mass media theory and as a practical management technique in various business, political and community settings. The course equips you with the skills necessary to function in a professional media relations role in an ever-changing environment. You will develop an understanding of the critical relationship between the public relations practitioner and the media, while gaining insights into the different needs and expectations of traditional and social media outlets and platforms.A range of assessments and tutorial activities will enable you to design media releases and a video story, create an online media centre, as well as understand the theories that support these communication approaches and skills. You will also engage in discussion and debate with your online peers and tutor.

Put together media releases and kits. Study public relations campaign strategies. Tally the similarities and differences between print, radio and television media styles. Examine the media landscape in preparation for your future media relations role.

Media Relations

Please note:  This subject was previously known as Text and Culture.This subject presents you with methods for analysing and critically evaluating cultural texts. Block One provides an introduction to semiotics and discourse analysis with emphasis on advertising and visual texts. Block Two introduces you to the concepts of narrative and genre with examples drawn from television texts, while Block Three focuses on television genres. Block 4 explores research methods for the historical research of television texts. This subject will enhance your understanding of how texts and textual systems work while also introducing you to concepts and theories used in the analysis of the media texts and discourse.

Take a closer look at words and images and think about their meaning. You’ll study TV shows to work out how media enables you to connect with the world around you. Get to know different types of stories and theories used in contemporary media studies.

The aim of this subject is to apply critical perspectives to popular music as a key form of cultural production, consumption and leisure in contemporary everyday life. In doing so the unit will apply a range of sociological concepts and theories ranging from Marxism and cultural Marxism through to more recent post-structuralist approaches including postmodernism, reflexive modernity and risk. The unit will also draw on approaches applied to the study of popular music in corresponding disciplines such as cultural studies and media studies.

Explore how popular music has become an essential part of culture and everyday life. You’ll use sociological theories like postmodernism to understand its significance. Study popular music in depth. Get critical about the impact of music on society.

This subject develops your understanding of the aesthetic, social and economic significance of visual culture by critically examining visual art practices, photography, film and television, style and fashion, advertising, news media genres and exhibitionary technologies. You will develop familiarity with a range of visual languages, genres and cultural industries, historical and contemporary practices of visual culture.

Take a look at the aesthetic, social and economic power of visual culture.Put photography, film and television, visual art and fashion in the frame. Understand the visual medium's power in advertising. Further your ability to read visual languages.

This unit introduces you to the ways in which audiences have been defined, researched and theorised. Particular emphasis is placed on competing conceptualisations, methodologies and outcomes of audience research. Subject content and assessment will assist you in developing skills in constructing and evaluating quantitative and qualitative audience research.

Learn about the different ways that information and news is gathered and reproduced. You will learn about the range of print and electronic media professions that exist in today&#39;s information society and explore global trends and issues arising from the growth of information media. The subject introduces news style, exploring how to gather information and write on a range of key topics across news genres. You will also examine ethical issues faced by journalists and consider such issues in connection to your own stories using the framework of the Media Entertainment and Arts Alliance (MEAA) Code of Ethics. These issues will be analysed and discussed in essay form.

Question news writing styles and techniques across a range of genres. Take a closer look at effective news story structure. Investigate journalism ethics in a global media world. Hone your ability to use your personal judgement while pursuing stories.

Course results for Griffith University Media studies Short courses

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