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Study media & communication online with Swinburne University of Technology through Open Universities Australia. Explore all degrees, subjects and short courses now.

The rapid pace of change in the ways in which information is accessed, utilised and converted into knowledge means that there is a growing need for graduates with both traditional and electronic professional and creative writing skills. The Masters of Writing degree draws together print and performance-based texts, while exploring the local and global opportunities of electronic media. These areas include: creative writing; electronic writing; information management; eCommunications and writing for learning technologies. These programs will give students access to the best materials in print and online as well as to experts in their field. Students will be supported by online mentors and tutors.
The Graduate Certificate of Writing forms the first stage in a three-stage nested suite of programs consisting of:
<ul><li>Graduate Certificate of Writing</li><li>Graduate Diploma of Writing</li><li>Master of Writing</li></ul>

There is a growing need for graduates with traditional and electronic writing skills. Improve your ability to write for a range of genres, connect writing theory with practice plus absorb knowledge of trends in writing, media and new practices.

Graduate Certificate of Writing

The Master of Writing encourages students to explore the range of writing styles needed to work professionally and creatively in publication industries. Students will also develop their own writerly voice through learning and practice in craft, in theory that enriches their writing, and through research and long form creative projects.
The goal of Swinburne&#39;s writing programs is to teach the writing skills that are needed for success in today’s writing and publishing environment, and to expose students to opportunities for publication.
The Master of Writing forms the final stage in a three-stage nested suite of programs consisting of:
<ul><li>Graduate Certificate of Writing</li><li>Graduate Diploma of Writing</li><li>Master of Writing</li></ul>

Immerse yourself in deeper study of writing genres. Survey writing trends, media and new practices. Graduates with advanced traditional and electronic writing skills are in demand across many different industries.

Master of Writing

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

Become a highly valued communications professional. With skills including writing, content creation, events management, and strategic planning, you’ll be ready to run PR programs and campaigns for businesses, not-for-profits, and government.

Bachelor of Media and Communication with a Major in Public Relations

Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media.With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.

Take in the fundamentals of media studies, then explore the evolution of print, broadcast and digital media. You’ll learn how to create content and manage social media, preparing you for professional media roles in the communications industry.

Bachelor of Media and Communication with a Major in Media Studies

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting; online advertising trends; planning online and traditional campaigns, and communication strategy.

With a focus on digital advertising, this degree prepares you for roles in today’s dynamic advertising industry. Learn how to create content and plan campaigns. Access industry leaders to model their professional conduct and learn how agencies work.

Bachelor of Media and Communication with a Major in Advertising

The constant need for content in print, digital, film, and broadcast media means that writers are in greater demand than ever before. This course aims to build on the skills developed in the Graduate Certificate of Writing in order to further specialise student’s skills to an industry ready level in preparation for creative, professional, and academic publication opportunities.
Graduates will have advanced knowledge of industry and creative practices and be able to critically apply this knowledge and skills across a range of specialisations in the field of professional and creative writing.
The Graduate Diploma of Writing forms the second stage in a three-stage nested suite of programs consisting of:
<ul><li>Graduate Certificate of Writing</li><li>Graduate Diploma of Writing</li><li>Master of Writing</li></ul>

Gain a deep understanding of research, writing for electronic media, journalism, history writing and script adaptation for stage screen and multimedia. There is always a steady demand for graduates with traditional and electronic writing skills

Graduate Diploma of Writing

Journalism

Real Life Writing

Writing for Digital Media

Writing History: People, Places and Times

Research for Writers

Reading and Writing

Critical Friends: The Real and Virtual Support of Writers

This subject allows students to develop advanced writing techniques and creative artefact planning skills  through the production of a major piece of work for publication. It will also extend students’ knowledge about a range of writing genres and insights into the writing process. It exposes students to the many different approaches to the practice of writing by critically appraising a range of writing practitioners and published works. It will also further develop and apply critical, theoretical and reflective understandings through the frame of practice-led research to assist in the development of a student’s own folio of original work.

Continue the development of your writing folio. Complete the artefact and exegesis that you began in Writing and Praxis: Publication Folio A (PWR80005).Research a wide range of writing genres including crime, business and short story writing.

The Creative Artefact: Publication Folio B

Students will investigate the art of visual storytelling and explore a range of techniques for the creation of story elements such as structure, character, dialogue, adaptation and layout. The subject also explores how cultural and critical theories offer frameworks for understanding film, television and multimedia.

Learn the skills behind the scripts of your favourite films and productions, including structure, character, dialogue and more. Learn to critique genres and theoretical approaches – before lifting your pen and unleashing your inner scriptwriter.

Scriptwriting

In this subject, students will learn the dimensions of research and publication in the writing of history. Students will develop the skills needed to create narratives using local, family, social or material history and to produce a piece of writing for publication in print and/or online.

Take your readers back in time as you learn about the process of researching, producing and publishing historical writing.Discuss creating fictionalised characters based on real people. Consider local, family and social approaches to history.

In this subject, students will learn how to read, write and research a wide range of writing styles typical to those met in the degree of their work and/or life. Students will gain insight into different forms of professional writing, have access to professionals speaking about their particular form of professional writing, develop understanding of the relationship between professional writing style and target audience, and obtain skills in writing for different professional purposes.

Hone your ability to write and research materials across a variety of writing styles.Evaluate reviews, advertisements, reports, histories and scholarly discourse. Think about target audiences. Listen to lectures from working professionals.

This subject offers students the opportunity to undertake research into the creative industries or to develop a business plan for a creative industries service, product or engagement. Students will learn about the key industry knowledge repositories and how to access them, how to develop industry focused research, and how to build a creative industries focused engagement or business plan. They will develop skills in entrepreneurial thinking.

Take a hands-on approach as you develop a business plan for a creative industry. Learn how to access industry knowledge, conduct research and think as an entrepreneur. Assess plans and campaigns for creative industries to gain confidence.

Creative Industry Enterprise

Develop an understanding of Practice-led Research as it applies to the development of a writing folio. In this subject, you will explore the approaches and methodologies of Practice-led Research and investigate the components of studio-based practice and research. The subject will deepen your understanding of the importance of reflective practice and reflexivity for writers involved in Practice-led Research. It will give you an understanding of how the planning process can assist the creation of, and problem solving for, the production of a major piece of writing. The development of a folio of work, including artefact and exegesis, begins in this subject and is continued in Folio B.

Get to know the components writers rely on when undertaking practice-led research. Unpack scholarly methodologies. Draw on these tools to enhance your creative practice.Begin to develop an artefact and exegesis to make up part of a folio of work.

Writing and Praxis: Publication Folio A

This subject lets you explore the key ideas around the identity and creative practice of the writer, including notions of the ‘writerly self’, current understandings of creativity and the relationship between subjectivity and reflection. This subject encourages you to reflect deeply and critically on the nature of your writing and to consider a range of methodologies that can help you map your development as a writer.
This subject was previously known as Critical and Creative Practices: The Writerly Identity.

Reflect on the concept of the writer's identity while assessing your own relationship with the written word.Explore issues of subjectivity. Reflect on your practice through a critical journal. Thumb through case studies from the writing industry.

Creativity for Practice

Skills in writing for digital new media platforms are in high demand. This subject analyses the most commonly used platforms, programs and tools for writing professionally and creatively in the digital space. It examines the theories and practices behind text and non-text based online and social media communications.
This subject was previously known as Online Writing.

Enter the digital realm and face the issues, genres and audiences the online writer must consider.Look at how writing practices differ in the online space. Note principles that underpin digital literacy. Implement your own online writing project.

This subject focuses on the relationship between literary theories and how we write. It guides students through the production of a piece of writing that employs a theoretical lens of the student’s choice.

Connect the dots between literary theories and the actual practice of writing.Recognise how journaling can enrich the process of reading and writing. Write a new piece while drawing on your knowledge of the literary theory of your choice.

In this subject, you gain insights into how journalists define news and construct news stories; develop an understanding of how news stories and features are structured; explore the various genres of journalistic writing through practical exercises; and create a marketable piece of journalistic writing.

Watch how journalists develop, shape and construct news stories for public consumption.Broadcast your understanding of journalistic writing's various genres. Follow interviewing guidelines. Get a snapshot of radio and television news practices.

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