Survey Research Methods - 2018

Unit summary


  • Level of Study: Undergraduate Level 2
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Availability for 2018: SP3
  • Assessment: Project - Group (60%) , Test - Individual (4) (40%)

Unit provided by

2018 Fees
Domestic 3,350.00
Domestic continuing 1,251.00
HECS 1,169.00
International 3,600.00
International continuing 1,501.00

Tuition fees are reduced for continuing registered SWI students.
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The unit provides students with an understanding of the methodologies used in survey research, to recognise their strengths and limitations, and to identify the necessary issues to be considered in ensuring data is collected, analysed, and presented reliably, efficiently and ethically. There is an emphasis on developing students’ practical skills and confidence in the field of survey research. 

Please note: assessment values are indicative only, details will be advised at the start of the unit.

Students who successfully complete this unit will be able to:

  1. Recognise the key research classifications, and the value of a robust and unbiased research methodology
  2. Identify research topics and develop an appropriate plan for their investigation
  3. Conduct a review of relevant literature and prior research using various sources
  4. Design a data collection instrument and identify limitations in such an instrument
  5. Undertake fieldwork ethically and responsibly
  6. Apply and recognise the limitations of a variety of analysis techniques
  7. Present research outcomes in relation to the research topic.
  • Project — Group (60%)
  • Test — Individual (4) (40%)

Equivalent units

You cannot enrol in this unit if you have successfully completed any of the following unit(s) because they are considered academically equivalent:

  • MAR29 — Survey Research Methods

Mandatory prerequisites

You must have successfully completed the following unit(s) before starting this unit:

If you have completed equivalent study at another university, please contact a Student Advisor for advice.

This unit addresses the following topics.

1Research design and survey research
2The research process
3Conducting survey research
4Questionnaire design, measurement and scaling
5Analysis of quantitative data
6Project data management and analysis
7Presentation of findings

This unit is delivered using the following methods and materials:

Print based materials

  • Welcome Letter

Online materials

  • Printable format materials

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.

Textbook information for this unit is currently being updated and will be available soon. Please check back regularly for updates. Alternatively, visit the The Co-op website and enter the unit details to search for available textbooks.

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