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Study bachelor degree online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Gain the latest digital marketing and analytics skills that employers are looking forThe world of marketing technology and business is rapidly changing. Learn how to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. Our five-star Accounting, Business, and Management ratings for overall student experience, teaching excellence, skills development, and learning resources (Good Universities Guide 2024) reflect our commitment to providing a top-tier education that prepares you with the knowledge and career-ready abilities that employers demand.Additionally, we&#39;re proud to be among the part of the top 1% of universities worldwide who are accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System (EQUIS).Highlights of studying Advanced Digital Marketing and Analytics<ul><li>Gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies.</li><li>The Honours year of the Bachelor of Advanced Digital Marketing and Analytics (Honours) allows you to delve into advanced concepts. Strengthen your grasp on research and analysis in an area or industry of interest and gain advanced knowledge of market research methods and analysis.</li><li>Choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries.</li><li>Use data-driven insights to solve problems, identify opportunities and enhance business success. You&#39;ll gain in-demand transferable skills to grow your digital competencies and create marketing campaigns that draw upon consumer behaviour concepts and trends.</li><li>From your first year onwards, you&#39;ll build practical skills to increase your employability, including job-ready capabilities in data-driven marketing.</li><li>Sustainable business practices and our Griffith University values are embedded throughout the degree, and you&#39;ll be working amongst a tight-knit cohort of fellow students, with the opportunity to take part in programs like BusinessPLUS.</li><li>Develop a bespoke knowledge set and implement a research project that contributes new insights or offers solutions to intricate problems, paving the way for further academic or professional achievements.</li></ul>

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Bachelor of Advanced Digital Marketing and Analytics (Honours)

Digital Marketing

Marketing in the Digital Era

Digital and Social Media Marketing

AI-Powered Marketing

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This subject gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Griffith University Bachelor Degree Digital marketing Courses & Degrees | Open Universities Australia

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