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Learn data science skills that will help you get ahead in business and marketing. Explore how to collect and analyse business data using different data mining techniques. You will be challenged to put your skills into practice in a capstone project.

Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.

Become an in-demand expert in data and insights. You’ll expand your analytical skills, explore new technologies, and build on communication techniques. Deliver tailored business solutions. Endorsed by the International Institute of Business Analysis.